Description
Print advertisement created by Rethink, Canada for Skeena, within the category: Industrial, Agriculture.
Home to 50,000 people, 5,000,000 salmon and thankfully not the other way around.
Salmon have nourished the land, wildlife and communities along the Skeena for centuries. Even our economy has benefited, to the tune of $100 million every year. But our progress doesn't have to threaten their numbers. Together, let's welcome development that benefits all who live here. Learn more at skeenawild.org
Creative Directors: Ian Grais, Chris Staples
Art Director: Yusong Zhang
Copywriter: Abeer Verma
Producer: Jim Leith
Illustrator: James Hindermeier
Account manager: Tricia Bradshaw
Totally agree. The lines are nice, but they could've done so much more w/ the AD.
Shame.
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"I love some things, and don't love some other things."

booooooring
it's not trying to appeal me at all
nothing great - art wise. would hv been better, if the execution was different.
The way the headline is done is great. It makes you want to read it.
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