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Matthias Reim Case

Agency Network: 
Published/Aired: 
July 2008
Sixt:  Matthias Reim Case
Sixt Print Ad -  Matthias Reim Case

Description

Matthias Reim, one of the most successful singers in Germany, is broke. He can still afford a fancy sports car though – thanks to Sixt. And so he has re-recovered his greatest hit, "Verdammt, ich lieb dich" ("Damn it, I love you") "Verdammt, ich hab nix" ("Damn it, I've got nothing")

Print advertisement created by Jung von Matt, Germany for Sixt, within the category: Professional Services.

Caption

If I can afford a cabrio, so can you.

Advertising Agency: Jung von Matt, Germany
Creative Directors: Wolf Heumann, Peter Kirchhoff
Art Director: Vanessa Rabea Schrooten
Copywriter: Lisa Maria Hartwich
Graphic Designers: Felix Taubert, Lars Borker
Account Supervisors: Ann-Kristin Grohsklaus, Sandra Schymetzki
FFF Producer: Julia Cramer
Programmer: Carlos Wallut
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Highest Rated

LTFournier's picture

badddddd

LTFournier
Activity Score 64
Communication Design Student
krautland's picture

borrowed interest, weak idea, shitty photography.
a prime example for why JvM sucks balls.

krautland
Activity Score 3214
Art Director at erm... no calls please.
Pete2's picture

If he can afford a Cabrio, I don't want one.

Pete2
Activity Score 720
Creative Director at munnrabot.com
RebeccaR's picture

agreed!

RebeccaR
Activity Score 12
Publicis |

----------------------

www.rebeccarosier.com

Rattatat's picture

Simply great

Rattatat
Activity Score 48
Copywriter
andrej dwin's picture

works nice for me.
ex-stars are hot now. check out the recent WK portland work, too.

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

LTFournier's picture

badddddd

LTFournier
Activity Score 64
Communication Design Student
EscolaElisava's picture

ex-celebrities was used in a very fresh way by almap bbdo (brasil) some years ago.,for wolswagen
ok, it was local, and i don't think it won global awrards, maybe these germans didnt see.

(the done crowd)

EscolaElisava
Activity Score 106
zaion trades
krautland's picture

jvm is kinda famous for bad puns and old minor celebs being used in this campaign.

it's ball-to-the-groin humour... essentially lazy writing.

krautland
Activity Score 3214
Art Director at erm... no calls please.
ricklongo's picture

This has got to be the worst art direction I've ever seen on this site.

ricklongo
Activity Score 1244
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