Sixt Print Advert By Jung von Matt: Gibsnisch, 3

Agency Network:

Jung von Matt

Published/Aired:

June 2008

Posted:

June 18, 2008

Also From This Campaign 3

Sixt: Gibsnisch, 2

Sixt: Gibsnisch, 1

See Full Campaign

Tags

Print Germany Professional Services Sixt Jung von Matt

Description

Campaign for a fictional car hire company that claims to be cheaper and better than Sixt. But that simply doesn’t exist (“Gibsnisch”).
Landing-Page: http://www.gibsnisch.de

Print advertisement created by Jung von Matt, Germany for Sixt, within the category: Professional Services.

Credits

Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Germany

Creative Directors: Wolf Heumann, Timm Hanebeck, Matthias Rauschen, Bernd Kraemer

Art Directors: Martin Besl, Andreas Ruthemann, Sven Loskill

Copywriter: Peter Kirchhoff, Robert Ehlers

Graphic Designers: Vanessa Rabea Schrooten, Peggy Tsalikis, Felix Taubert, Leif Abraham

Photographer: Emir Haveric

Account Executives: Matthias Maurer, Janet Tischer

Production Company: Effekt Etage

Jun 18, 2008 - 11:09

is that glow coming from the headlight or from the girls *&$@y?

Brema

Activity Score 192

Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

Jun 18, 2008 - 11:28

Go into the light my son.

leaking bucket.

Activity Score 136

That's my first thought...

Jun 18, 2008 - 15:19

another weak campaign courtesy of jvm, europe's most overrated shop.

the "fake rental company" won't fool any german for a second, demoting the url to be some kind of plea to interact with the campaign in spite of having given it away. it gets worse: sixt charges a pretty penny -like all rental car companies do- and you're basically informing the audience that yes, the situation sucks for you but suck it up 'cause there ain't nothing better out there. did I mention the type treatment is beyond clumsy?

at least we get to see a glowing clitoris. if that didn't get you to see a doc about that burning sensation when you pee, nothing will.

krautland

Activity Score 3216

Art Director at erm... no calls please.

Jun 18, 2008 - 16:02

I like it. It's brave from the side of client and I personally don't think it will end just like krautland said above. It's simple statement that no ones cheaper. Even if You realize that rental companies charge lot of money even then still – Sixt is the cheapest and this is all what this ad says.

miko1aj

Activity Score 3086

Art Director |

http://www.mixcloud.com/miko1aj/

Jun 18, 2008 - 18:45

how is repeating a strategy everyone and their grandma have tried since 1862 brave? it's delusional to still think this will get them anywhere.

Jun 19, 2008 - 13:25

I think brave is publish commercial saying that some one's cheaper than You. I work in strange market so maybe that sounds crazy for You for that reason. Stay well.

Jun 19, 2008 - 17:49

yes, it would be brave to say someone else is cheaper if the other company existed.
this company however is fake.

Jun 20, 2008 - 5:58

okay. I didn't noticed that this particular name of that fake company means "doesn't exist". I thought it's some meaningless name and then (through PR for example) you're informed about whole thing.

Jun 18, 2008 - 19:43

If the girl with the glowing kit comes as part of the package than am sold

Jun 19, 2008 - 2:51

is this some new STD

......hmmmm..... Flashlightis

When Pfizer come out with a cream for it, I want THAT account.

Crisp One

Activity Score 2005

Other at New York

Jun 19, 2008 - 13:11

Yes this type of advertising has been done to death..
This is not innovative. Just sex and cars.
Did you not pay attention in a History of Advertising class?
Check out the Pirelli, Porsche and Lamborghini ads of the 80's... Sex chic shot to death..Move along..nothing to see here!

DOGSOLDIER46

Activity Score 35

PUBLISHING AND DESIGN