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SeanMartin's picture

THE RETURN OF CLASSIC VW ADVERTISING...

:: sigh ::

There is hope.

SeanMartin
gmint7's picture

:::J:::

wats the strategy??

"we knEw

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

Citizen13's picture

I love this car. Do you think Matchbox have it in their series?

Citizen13
Activity Score 478

"Assume nothing, question everything."

Benjamin Le Breton's picture

very good campaign.
A little bit old school but very nice

Go on my PAT

Benjamin Le Breton
Activity Score 24
Creative Director at BETC Paris
panasit's picture

And the inside joke is.... ?

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

Kateter's picture

one of the original VW ads from Bernbach was the beetle as police car with headline: 'don't laugh'.
if they are trying to copy it, they did a lousy job.

Kateter
Activity Score 2029
Copywriter
SeanMartin's picture

Copy? No. Rather, the whole series is evoking the spirit of the original ads, and they do it quite well.

SeanMartin
Kateter's picture

I don't agree.
if they are evoking the spirit, they should at least try to give it a new substance. otherwise it's just bad replica...

I like the whole campaign, I just find this particular ad a bit 'used'...

Kateter
Activity Score 2029
Copywriter
gmint7's picture

:::J:::

no i dont think so
I feel this one is TRYing to evoke.

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

biabitch's picture

i love it. :)

biabitch
Activity Score 298
saatchi
Mr.Top's picture

And what's the point of this campaign? Are they releasing this car again? or just remembering?

I dont know whats the point of grabing Bernbach's and Kroner's Ads and doing them bad.

Mr.Top
Activity Score 728
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