Description
Print advertisement created by JWT, Tunisia for SIVO, within the category: Professional Services.
What you see isn't always true
Executive Creative Director: El Zoghlami Ahmed
Art Director / Copywriter: M'Timet Racem
Copywriter: Bedioui Azyz
Photographer: Chalghoum Karim
3D: UNIK
Planner: Kaddour Hazem
Highest Rated
A long way from Specsavers still.
There are some ads that use this broad concept really well: making a mistake due to not seeing properly.
(I'm not even sure if you're attempting to communicate a mistake in these.)
But I suggest you fill a stack of paper with ideas on how to communicate mistakes, if that's what you want to do. Pick the best. I don't think these will be the ones you pick.
If you're only trying to say that the glasses allow people to see clearly, again, I think this could be done better. And I'd wonder if that idea would be interesting enough for the ad.
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
So can you call captain obvious to come here and explain it. I see a blury image of some men in towels, and then through the glasses I can see that they are gay, is just that?
A long way from Specsavers still.
There are some ads that use this broad concept really well: making a mistake due to not seeing properly.
(I'm not even sure if you're attempting to communicate a mistake in these.)
But I suggest you fill a stack of paper with ideas on how to communicate mistakes, if that's what you want to do. Pick the best. I don't think these will be the ones you pick.
If you're only trying to say that the glasses allow people to see clearly, again, I think this could be done better. And I'd wonder if that idea would be interesting enough for the ad.
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
good job
Designer Don't Do Different Things
They Do Things Differently
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