Agency Network: 
May 2011
SIRE:  Cerys


Print advertisement created by 180 Amsterdam, Netherlands for SIRE, within the category: Public Interest, NGO.


Forget your dad. He's already forgotten you.
What you say during divorce lasts forever.

Advertising Agency: 180 Amsterdam, Netherlands
Executive Creative Director: Andy Fackrell
Copywriters: Marianne Riphagen, Jessica Hartley
Art Director: Andy Fackrell
Senior TV Producer: Chayenne de Witte
Print Producer / Art buyer: Maren Hermans
Senior Digital Producer: Anna Stolyarova
Account Manager: Jessica Hartley
Planner: Simon Neate
Digital Planner: Mandy Graham
Post Print Producer: Marlon Lee
Retoucher: Jan-Willem Dijkstra
Head of Studio: Mark Kenny
Graphic Designer: Markus Sabatlik
Project Manager: Anne-Marie van Overveld
Digital Art Directors: Nadege DeCastro, Matthew Steenburg
Digital Producer: Colin Pueschner
User Experience Director: Jonathan Conaty
Digital Copywriters: Jessica Hartley, Marianne Riphagen
Digital Copywriter: Sophie Top
Business Affairs Directors: Chris Barrand, Emilie Douque, Justine Young
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Rotzgoht's picture

I see that divorce leaves an impression. I just wish the tattoos were twists of famous, cliche tattoos, maybe. Like this one could be a twist on the "Heart MOM" tattoo. Instead you have long lines of copy which diffuse the idea. It just doesn't go far enough, I think. It'd be hard to do. But writing's hard. Good first thought.

Activity Score 186
ace85le's picture

It's alright. Doesn't touch my heart but I'm sure does some.

Activity Score 3935
Marketing Manager |



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luispiter's picture

uhhh que buena

Activity Score 2756
bhuvneshwar.chd's picture

bluntly touchy,
good one.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Manoma's picture

Ouch and bravo,
but less comprehensible than others,
due to the gothic typography, wich us send to others ways...

Activity Score 1108
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