Agency Network: 
Published/Aired: 
July 2011
Singapore Tourism Board:  Lightboxes
Singapore Tourism Board Print Ad -  Lightboxes

Description

Print advertisement created by BBH, Singapore for Singapore Tourism Board, within the category: Transport.

Caption

Make yours an all-you-can-eat in 24 hours at YourSingapore.com

Advertising Agency: BBH, Singapore
Creatives: Steve Elrick, Noel Yeo, Shawn Loo, Evonne Ng, Elena Fletcher
Production: Michelle Tan
Account Management: John Hadfield, Richard Powell, Jonathan Kang
Planning: Fredrik Sarnblad
Production: Michelle Tan, Lesley Chelvan
3D: Serial Cut
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Highest Rated

CuriousPencil's picture

Thanks for that insight, I was about to say it was an 'all you can ad' approach; thanks to the advice of a fellow professional, we now know it had an idea behind it. Nice.

CuriousPencil
Activity Score 4199
Copywriter
ace85le's picture

In case you're not aware, the lightboxes are shaped as Singapore map. It's part of a whole-year campaign called YourSingapore to promote tourism to Singapore.

I'm not too thrilled but the mere bombarding media space purchase gotta work at some level.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

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Ron Burgundy's picture

i dont see the map...trying....my brain says "f#ck you, go to lunch instead"

Ron Burgundy
Activity Score 1626
Art Director at Southern California
CuriousPencil's picture

Thanks for that insight, I was about to say it was an 'all you can ad' approach; thanks to the advice of a fellow professional, we now know it had an idea behind it. Nice.

CuriousPencil
Activity Score 4199
Copywriter
Dick Swagger's picture

I think this works more with Singaporeans than the target audience of tourists though. Singaporeans would immediately recognise the outline of Singapore and the implied suggestion that Singapore is a country made for eating and gastronomical delights. Tourists or potential travellers to Singapore may have missed it altogether.

Dick Swagger
Activity Score 12
JonnyyRamone's picture

As a Singaporean I am ashamed that I didn't recognize the outline of the island instantly :/

JonnyyRamone
Activity Score 167
Wee Kim Wee School of Communication and Information
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