Cut out the complex, 1

Agency Network: 
February 2008
Simplified:  Cut out the complex, 1


Print advertisement created by Liwa, United Arab Emirates for Simplified, within the category: House, Garden.

Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Vijay Kumar
Art Director: Sajeev Nair
Copywriter: Vijay Kumar
Photographer: Manish Kosambia
Other additional credits: Tarun Ghosh, Sagar Rege
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sloppy4's picture

is buying furniture that complicated?
it seems the campaign sets up a false problem.

Activity Score 1492
Copy_Can's picture

The copy isn't tight. I think what they're trying to say is something along the lines of "Simplify your life".

sloppy4's picture

that would make more sense.

Activity Score 1492
rajar's picture

either ways, believe me shopping for furniture is a drag! I dig the idea and the art...
although some thread lines don't make sense without the product at the bottom...

Activity Score 91
Art Director at Team Young & Rubicam
kalpesh78's picture

boring. really boring. plus the fact that this kind of concept has been done to death. Ikea did this concept yers ago

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

SAD AGAIN......Just for the sake of brand name, force fitting IDEAS......

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