Backslap

Campaign
Agency Network: 
Published/Aired: 
September 2011
Simple Fruit:  Backslap

Description

Print advertisement created by Y&R, Portugal for Simple Fruit, within the category: Food.

Advertising Agency: Y&R, Lisbon, Portugal
Creative Director: Judite Mota, Pedro Ferreira
Art Director: Ricardo Alves
Copywriter: Pedro Vieira
Account manager: Maria Correia
Log in to post comments

Highest Rated

Baelin's picture

It's trying to sell the idea that you can give fruits instead of the effort/expense of some other means of encouragement or incentives for your employees (eg. "Good job my boy, have the rest of the day off"). The notion doesn't work for me in terms of both its strategy and execution, and this one is the weakest of all three.

Baelin
Activity Score 259
Copywriter
mitali prasad's picture

not getting the connection in any of the campaigns...please tell me.....!

mitali prasad
Activity Score 454
General Manager
Baelin's picture

It's trying to sell the idea that you can give fruits instead of the effort/expense of some other means of encouragement or incentives for your employees (eg. "Good job my boy, have the rest of the day off"). The notion doesn't work for me in terms of both its strategy and execution, and this one is the weakest of all three.

Baelin
Activity Score 259
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement