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Suddenly

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

The sad, abandoned Christmas trees that lie bare and cold on our streets are a powerful metaphor to remind the public that homelessness is everywhere, especially at Christmas.

Print advertisement created by BBDO, Ireland for Simon Community, within the category: Public Interest, NGO.

Caption

Abandoned & Forgotten, Home to street in Weeks, Suddenly redundant.
Homelessness is everywhere this Christmas. Call 014722111 to make a
donation.

Advertising Agency: Irish International BBDO, Dublin, Ireland
Creative Director: Eoghan Nolan
Art Director: Kirk Bannon
Copywriter: Di Tansey
Photographer: Trevor Hart
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munirgee's picture

Good Work! I liked all three Ads.

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Pedestrian's picture

There's certainly an idea here. I'm just not sure it's tied together yet. Maybe I'm just missing it and someone can explain it to me. I know that the discarded christmas tree represents a homeless person during the holidays. Maybe the tagline isn't tying it all together? I don't know...there's something...

Pedestrian
Activity Score 492
daniel ieraci's picture

I was thinking the same thing. It feels a bit disconnected, I didn't get it right away that the Christmas Tree was representing homeless people. It needed that added description below the piece to help me understand it which, to be honest, makes the piece fail in my opinion.

daniel ieraci
Activity Score 333
Art Director
silvi's picture

I love logo

silvi
Activity Score 4172
Copywriter
rolling.stone's picture

i too

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

jamesrothenburg's picture

Nice and original idea. Good work.

jamesrothenburg
Activity Score 554
Art Director
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