Agency Network: 
December 2009


The sad, abandoned Christmas trees that lie bare and cold on our streets are a powerful metaphor to remind the public that homelessness is everywhere, especially at Christmas.

Print advertisement created by BBDO, Ireland for Simon Community, within the category: Public Interest, NGO.


Abandoned & Forgotten, Home to street in Weeks, Suddenly redundant.
Homelessness is everywhere this Christmas. Call 014722111 to make a

Advertising Agency: Irish International BBDO, Dublin, Ireland
Creative Director: Eoghan Nolan
Art Director: Kirk Bannon
Copywriter: Di Tansey
Photographer: Trevor Hart
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munirgee's picture

Good Work! I liked all three Ads.

Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti | |

Pedestrian's picture

There's certainly an idea here. I'm just not sure it's tied together yet. Maybe I'm just missing it and someone can explain it to me. I know that the discarded christmas tree represents a homeless person during the holidays. Maybe the tagline isn't tying it all together? I don't know...there's something...

Activity Score 492
daniel ieraci's picture

I was thinking the same thing. It feels a bit disconnected, I didn't get it right away that the Christmas Tree was representing homeless people. It needed that added description below the piece to help me understand it which, to be honest, makes the piece fail in my opinion.

daniel ieraci
Activity Score 333
Art Director
silvi's picture

I love logo

Activity Score 4172
rolling.stone's picture

i too

Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

jamesrothenburg's picture

Nice and original idea. Good work.

Activity Score 554
Art Director