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Agency Network: 
Published/Aired: 
August 2008
Silvikrin:  Veil
Silvikrin Print Ad -  Veil

Description

Print advertisement created by Leo Burnett, Saudi Arabia for Silvikrin, within the category: Health.

Caption

A tribute to Arabian beauty.

Advertising Agency: Leo Burnett, Jeddah, Saudi Arabia
Executive Creative Director: Said Francis
Art Director: Thierry Chehab
Copywriter: Mohammed Bahmishan
Illustrator: Fadi Kharma
Photographer: Steve Kozman
Communication Manager: Mohammed El Tibi
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Highest Rated

NOOR R.'s picture

very nice thierry.

NOOR R.
Activity Score 16
art director
theanc's picture

This kind of visual has been done before with a book.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

yep, i ve seen that before, but i think it was a commercial

Guest
Guest's picture

This whole Arab-bullshit visual schtick/gag is getting old sooooo quickly!!

Guest
Guest's picture

enough with the friggin burkas

Guest
Guest's picture

Good job Thierry

Guest
Dalbir Singh's picture

You can't show hair in Saudi.

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

Guest's picture

nice work

Guest
Guest's picture

good

Guest
Guest's picture

DaMon is right. You can't show hair in Saudi.

Guest
ZorZi's picture

If you go and live in KSA you'll definitely like this Ad. Good job guys.

ZorZi
Activity Score 18
Guest's picture

the copywriter saves the ad.

Guest
justpassingby's picture

Ivan, i think this guest option just encourages people to be racist and talk rubbish.
Is there a reason that the option is there?
Werent you happy with your old members?

justpassingby
Activity Score 1368
Other
kurtberengeiger's picture

I agree. The quality of comments has never been great, but now they're just awful.

kurtberengeiger
Activity Score 7326
Copywriter
ivan's picture

I will delete such insulting off topic comments.

ivan
Creative Director at Ads of the World
NOOR R.'s picture

very nice thierry.

NOOR R.
Activity Score 16
art director
Guest's picture

wtf. seems to be a thierrys work.

Guest
Guest's picture

Very good, I like it. Clever, simple and adjusted for the market!
I am fed up with people who don't try to understand the differences. If Arabs insult women, wtf are we doing with all that porno junk and all other kinds of crap...

Guest
maashookshee's picture

good job. idea not new ...this maybe the first time Arabic women face is used in nice and peaceful way, although bad comments are fighting to be in earth alone ..

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

Sa3id bi chighlak ya Thierry :-)

Guest
Guest's picture

my ass good job ! the bitch will have her eyes blur if this ad is released !
you can't show hair and eyes will be blur in KSA so why the heck did he base his ad on both ! not to mention its a cliche!
and hell these are islamic restraints! so do not use the word arab ! use muslim instead ! hell of a KSA

Guest
Guest's picture

DIE .. as in DIE :P

Guest
Guest's picture

but i am also very sure that saudi men and women will drool when they see this ad ! it will sell like hell

still its a cliche and it has to go through many walls of islamic KSA restraints

Guest
Guest's picture

It has an ironic taste.

Guest
Guest's picture

system work is not good. need improve work

Guest
Guest's picture

Ivan you suck...So does your website

Guest
Guest's picture

so fuckin badly executed

Guest
capywriter's picture

a real tribute to Arabian beauty would be a woman showing herself how and who she is, without having to cover her face.

capywriter
Activity Score 5512
Copywriter at Freelance
chinaski's picture

beauty that has to be hidden. interesting...

chinaski
Activity Score 951
Copywriter
Liverpudillian's picture

done........

Liverpudillian
Activity Score 58
Graphic Designer
Ali Sleiman's picture

Nice work guys

Ali Sleiman
Activity Score 2
Graphic Designer at Leo Burnett - Jeddah
indrasaputra84's picture

Nice... but I think a lot similar to this concept

indrasaputra84
Activity Score 7
Graphic Designer at Majalah Adinfoonline
getrich_gg's picture

covering the face in islam is optional but covering the hair is more important so why did they showed the hair and covered the face in this ad?! btw im a muslim,, its a wrong way to show that they meant the arabs women by covering the face and showing the hair in this ad,, so if they want to focus on the hair then ok show the hair but find another way to show that she's an arabian woman,, anyway beautiful eyes :P

getrich_gg
Activity Score 50
Graphic Designer at graphic designer in an advertising company
Cheryl Shollack's picture

Really pretty and a great idea!

Cheryl Shollack
Activity Score 8
Cheryl Shollack's picture

+getrich_gg Because they are doing this for school and don't know. That is my guess. I am on here to make an ad for a class in school. I am American and know next to nothing about the laws and rules of Islam. The differences between different Arabic Cultures are not something I know all about either. Some places can show women's hair and faces and some can't depending on the country and the religion- is that right?

Cheryl Shollack
Activity Score 8
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