Strength in Every Pour

Agency Network: 
January 2010
Silk Soymilk:  Strength in Every Pour


Print advertisement created by Leo Burnett, United States for Silk Soymilk, within the category: Non-Alcoholic Drinks.


Pour on the power to help support your heart.
Silk isSilk is made from one of Nature’s Perfect Proteins to fortify your body, and delivers a smooth chocolate taste that keeps you deliciously satisfied.

Advertising Agency: Leo Burnett, Chicago, IL, USA
Creative Director: Chris Julcher
Art Director: Claudio Venturini
Copywriter: Jeff Canzona
Photographer: Andric
CG: Saddington & Baynes
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ek kanya's picture

excellent graphics on the falling liquid. excellent!

ek kanya
Activity Score 814

am an advertising junkie | read my flog at

Hiperion's picture

Excellent graphics, yes...
but the concept....

Activity Score 3138
Creative Director at zinkproject Valencia
joelapompe's picture

how could you possibly continue to sell this idea in 2010? It's been done like 300 times already... boring!!!

Activity Score 4015
bubblestheclownfish's picture

Yeah - this "campaign" has been done for regular Milk up here in Canada a looooooong time ago. It involved kayakers, swimmers etc. All relating to excercise and how milk plays a big part in that. This campaign is just derivative (though well rendered).

Activity Score 606
Creative Director
sloppy4's picture

no more ads with pouring liquid or human hair making up things please.

Activity Score 1492
Adaddicted's picture

"no donuts"

Activity Score 3431
Art Director |


STRTLRS's picture

Old message, flawless execution.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

andyStock's picture

I really don't get why they have included both the ice-cream and the person falling - one or the other would have done fine, but to do both just looks like they are trying too hard.

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Activity Score 666
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