Description
Print advertisement created by Leo Burnett, United States for Silk Soymilk, within the category: Non-Alcoholic Drinks.
Pour on the power to help support your heart.
Silk isSilk is made from one of Nature’s Perfect Proteins to fortify your body, and delivers a smooth chocolate taste that keeps you deliciously satisfied.
Creative Director: Chris Julcher
Art Director: Claudio Venturini
Copywriter: Jeff Canzona
Photographer: Andric
CG: Saddington & Baynes
excellent graphics on the falling liquid. excellent!
am an advertising junkie | read my flog at http://www.desicreative.com/forum
Excellent graphics, yes...
but the concept....
(yawn)
how could you possibly continue to sell this idea in 2010? It's been done like 300 times already... boring!!!
Yeah - this "campaign" has been done for regular Milk up here in Canada a looooooong time ago. It involved kayakers, swimmers etc. All relating to excercise and how milk plays a big part in that. This campaign is just derivative (though well rendered).
Old message, flawless execution.
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I think, therefore... yeah.
I really don't get why they have included both the ice-cream and the person falling - one or the other would have done fine, but to do both just looks like they are trying too hard.
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