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Boots

Campaign
Agency Network: 
Published/Aired: 
May 2009
Sika:  Boots

Description

Print advertisement created by BBDO, Guatemala for Sika, within the category: House, Garden.

Caption

Eliminates leaks and seepage.

Advertising Agency: BBDO Guatemala
Creative Directors: Armando Torres
Art Director / Copywriter: Armando Torres
Photographer: Raúl Pineda
Other additional credits: Adolfo Lazo (diseño gráfico y retoque), Jorge Pineda (diseño gráfico) y Carlos lara (producción)
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Highest Rated

African_Matt's picture

I'm not sure I get this one. The other two I understand, with the umbrella being indoors and the raincoat and boots hanging outside the house. Whats going on with this one? Is his house flooded so he needs boots? It took me ages to even come up with this assumption.

African_Matt
Activity Score 48
Art Director at Red and Yellow |

<>African_Element<>

African_Matt's picture

I'm not sure I get this one. The other two I understand, with the umbrella being indoors and the raincoat and boots hanging outside the house. Whats going on with this one? Is his house flooded so he needs boots? It took me ages to even come up with this assumption.

African_Matt
Activity Score 48
Art Director at Red and Yellow |

<>African_Element<>

Dev Kumar's picture

Poor analogy. The art guy made a spirited effort but there was little that could have been done for an idea which is basically wrong.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
ricklongo's picture

I like the insight, but the executions in this campaign have missed the mark by a large margin.

ricklongo
Activity Score 1244
Bob08's picture

It makes water from all sides.

Bob08
Activity Score 749
JopyCunior's picture

i'm sorry... i don't get it :(

JopyCunior
Activity Score 223
Copywriter
ricklongo's picture

Basically, the idea is the house has so many infiltrations that they need to use rain boots inside it.

ricklongo
Activity Score 1244
JopyCunior's picture

right. so we see the problem. i think it's shown in a way too obvious way.
thank you.

JopyCunior
Activity Score 223
Copywriter
Guest's picture

Forzado.

Guest
Andrey Vaslit's picture

Didn't get it.

Andrey Vaslit
Activity Score 210
Guest's picture

i don't get it 2..

Guest
Guest's picture

ingenious consepto
boots to out of bed, great

Guest
Guest's picture

très bon

Guest
Guest's picture

el unico que vale la pena de los 3

Guest
Andrey Vaslit's picture

ahhh the boots are like Pantuflas?? (don´t know it in engish).
Anyway, too forced.

Andrey Vaslit
Activity Score 210
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