Agency Network: 
July 2013
Signal:  Missile


Print advertisement created by Lowe, Singapore for Signal, within the category: Health.


When pain strikes.

Advertising Agency: Lowe, Singapore
Chief Creative Officer: Dominic Stallard
Executive Creative Director: Dominic Stallard
Creative Directors: Joseph Cheong, Ang Sheng Jin
Copywriter: Joseph Cheong
Art Directors: Ang Sheng Jin, Alex Tan
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura
Typographers: Alex Tan, Ang Sheng Jin
Art Buyer: Jacqueline Wong
Account Supervisor: William Dixon
Account Manager: Gareth Sheehy
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Highest Rated

kleenex's picture

Winner on the art.

Activity Score 58777
Web Designer/Developer
cvchitale's picture


Activity Score 1418
morse's picture

Fantastic art.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tirthomitro's picture

this is seriously kick ass work

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

darko bosnar's picture


darko bosnar
Activity Score 119
Creative Director
advertising ninja's picture

Nice idea, great art, weak copy. And 99,9% ghost.

advertising ninja
Activity Score 614
Art Director at brain, warsaw
advertising ninja's picture

It gives a generic message.. Sweets are bad for your teeth.

advertising ninja
Activity Score 614
Art Director at brain, warsaw
Eduardo Mergener's picture

I dont think thats the message. The ad is about sensible teeth and the pain you feel when drinking cold stuff in this condition.

Eduardo Mergener
Activity Score 132
pierrelastname's picture

In my opinion, this style is already overused, not fresh....

Activity Score 2865
Lazarus's picture

Still amazed this kind of shit still gets finalists at Cannes.

Activity Score 1537
Creative Director
kalpesh78's picture

Stop complaining. Its a fantastic ad. If shit can take you to cann... I'm in.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

umuteroglu's picture

styling is amazing. actually using a straw isn't a missile but a patriot. actually a better option for sensitive teeth.
because it sends the liquid directly in to the mouth bypassing most of the teeth. recommended by dentists :)

Activity Score 3
Creative Director
certaintly's picture

interesting visual, but rather dumb idea.

and get rid of the copy, dont need it.

Activity Score 3984
mark3r's picture

Seriously though, what the negative commentators are trying to say is: "Damn... I wish that were in my book!"

Good ads here.

Activity Score 1949
Art Director at Scout
Mike MacNeill's picture

Nice idea. I liked it when we did it for Crest, only simpler.

Mike MacNeill
Activity Score 10
Creative Director at Publicis Kaplan Thaler |

Integrated Creative Director / Art Director | Brooklyn, New York | www.mikemacneill.com

Emanresu's picture

Good illustration, but more is desired.

Activity Score 2148
Graphic Designer at Apparel design.
kleenex's picture

Winner on the art.

Activity Score 58777
Web Designer/Developer
toddy_drunkard's picture

Ninja boy what do you mean weak copy? It hardly needs copy. Got a shuriken stuck up where the sun don't shine?

Activity Score 50
Creative Director
Siddarth Basavaraj's picture

mind-blowing artwork.. LOVED IT

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

sseeppeehhrr's picture


Activity Score 6
Graphic Designer
Captain Mazda's picture

Great art.

Captain Mazda
Activity Score 116
Art Director |


jackblack's picture

Been done before. As a matter of fact Guiness just did it. Even in Singapore no less. Come on guys, don't you see each other's work?

Activity Score 2366
Art Director
Davy jones's picture

agree.. panasonic also do the same art direction before...


Davy jones
Activity Score 100
Graphic Designer
Login.'s picture

Great idea!

Activity Score 73
Copywriter at Perfil
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