Agency Network: 
July 2013
Signal:  Gauntlet


Print advertisement created by Lowe, Singapore for Signal, within the category: Health.


When pain strikes.

Advertising Agency: Lowe, Singapore
Chief Creative Officer: Dominic Stallard
Executive Creative Director: Dominic Stallard
Creative Directors: Joseph Cheong, Ang Sheng Jin
Copywriter: Joseph Cheong
Art Directors: Ang Sheng Jin, Alex Tan
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura
Typographers: Alex Tan, Ang Sheng Jin
Art Buyer: Jacqueline Wong
Account Supervisor: William Dixon
Account Manager: Gareth Sheehy
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cvchitale's picture

ha ha...kept getting better

Activity Score 1418
Lecter Lecaros's picture

Awesome art direction

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

darpan777's picture


Activity Score 15
Creative Director |

Darpan Rane
Sr. Art Director & PM

darko bosnar's picture

thi is really funny. Also, great art directed.

darko bosnar
Activity Score 119
Creative Director
The Monk's picture

I like this. A perfect insight!

The Monk
Activity Score 149
Copywriter at Cheil Italy |

pierrelastname's picture

In my opinion, this style is already overused, not fresh....

Activity Score 2865
Mick Fly's picture

Sorry pierrelastname, your copy and paste style has backfired on you.
Back to the print ad...great craft, well done.

Mick Fly
Activity Score 149
Art Director
Mike MacNeill's picture

Nice idea. I liked it when we did it for Crest, only simpler.

Mike MacNeill
Activity Score 10
Creative Director at Publicis Kaplan Thaler |

Integrated Creative Director / Art Director | Brooklyn, New York |

corpuscollossus's picture

I was intrigued that you'd claim these ideas as your own mike. Took a look at your Crest work. Not even close. Sorry bud.

Activity Score 41
JonnyyRamone's picture

hahaha I can relate to that gauntlet hitting me right in the teeth

Activity Score 167
Wee Kim Wee School of Communication and Information
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