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Agency Network: 
Published/Aired: 
December 2009
Sigma Conseil Print Ad -  Crocodile

Description

Print advertisement created by Ogilvy, Tunisia for Sigma Conseil, within the category: Professional Services.

Caption

Brand Research Lab.

Advertising Agency: Memac Ogilvy Label Tunisia, Africa
Creative Director: Nicolas Courant
Copywriter: Thomas Thelliez
Art Directors: Wilfrid Guérin, Géral Héraud
Photographer: Christian Michelucci
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maxcomuni's picture

nice! :)

maxcomuni
Activity Score 62
Lil's picture

cool !

Lil
Activity Score 8
freelance -
desailly's picture

Rather like this.

desailly
Activity Score 470
Copywriter
CopyRight's picture

nice, but this is a surgery, not a research

CopyRight
Activity Score 713
desailly's picture

Yes, but when you analyse a subject in great detail, it's not unusual to say that you're "dissecting" it.

So, in fact, the idea and copy are perfectly good.

desailly
Activity Score 470
Copywriter
Brain-Art's picture

Copy isn't good

Brain-Art
Activity Score 1101
Graphic Designer
silvi's picture

Impecable. Perfecto.
Perfect message and image.
Congratulations Africa!!!!!!!!!!!!!!

silvi
Activity Score 4172
Copywriter
.-_'s picture

:D

.-_
Activity Score 95
Copywriter
alexander_bickov's picture

Awesome idea! Love it. Moinided ;)

alexander_bickov
Activity Score 3279
gravity's picture

nice... nice...

gravity
Activity Score 181
Art Director at Sistemsensin
Brainsugar's picture

Bravo Nicolas!

Brainsugar
Activity Score 1631
Copywriter
Malala's picture

nice art and feel. well done

Malala
Activity Score 295
Art Director |

Malalanayake

Marlus Lau's picture

Awwwesome!!!!

Hats off!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Hibon's picture

Nice idea and no need a copy. I agree with "copyright comment" that this is more surgery and not research.
Well done Africa... you have good work out there, must send more !!!!! (i believe that Ogilvy is the largest network in Africa... so send more work please?)

Hibon
Activity Score 3734

Simple ideas are the best !

maranca82's picture

I agree with you Hibon.

Maybe a way to make it better would be to show them removing (or adding) the crocodile with these surgical instruments.

maranca82
Activity Score 422
Copywriter
rockfive's picture

NICE DIEA

rockfive
Activity Score 44
Graphic Designer
Muhammad Imran's picture

favorite ad of the day! 10*

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

maxiiphemmy's picture

if some people don't know what to say they SHOULD PLEASE SHUT THEIR TRAP or what is the meaning of good things can come from africa too. About the advert; it cooooooooooool

maxiiphemmy
Activity Score 57
xezadaca's picture

BRILLANT!!!

xezadaca
Activity Score 85
Art Director
priteshghag's picture

I agree vt Maranca82 ... but its still an act of masterpiece, simply amazing :)

priteshghag
Activity Score 3
Graphic Designer at Sphinx Creative Communications
wildbore's picture

superb! well done guys! il send 6 bottle of Red lebles 2 the creative team. ok?

wildbore
Activity Score 749
Creative Director at - - -
funky_frogii's picture

awesome....

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

k_shalha's picture

Superb work guys...Keep it up...Your colleagues at Memac Ogilvy-Jeddah

k_shalha
Activity Score 2
Marketing Manager
kitkiritkit's picture

you rocks!

kitkiritkit
Activity Score 73
student
sams's picture

Good Job

sams
Activity Score 28
Graphic Designer at Graphic Designer, Dubai
yvancg's picture

and another good one from Nico!

yvancg
Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

rolling.stone's picture

excellent

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

evikRAM's picture

Excellent..!

evikRAM
Activity Score 349
Administrative |

!! जय श्रीराम !!

franktrana's picture

This makes me kinda jealous. Good and simple!

franktrana
Activity Score 99
Art Director at HK Advertisingbureau |

http://www.flickr.com/photos/24034638@N03/

abrauf's picture

too good..........

abrauf
Activity Score 122
Graphic Designer at Pakistan Institute of Fashion and Design
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