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Black.Rainbow.'s picture

would make more sense if this was a fabric softener ad, since one doesn't hang things out to 'dry' with clothes pegs in the washing machine.

Black.Rainbow.
Activity Score 162
My desk
SeanMartin's picture

And lime green isnt exactly a colour one associates with clean. It might be Siemens' corporate colour, but it doesnt work in this context.

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No, I am not a media buyer.

SeanMartin
Guest's picture

genius. D&AD book entry for sure.

Guest
LeeHarvey's picture

Forget it!

LeeHarvey
Activity Score 3045
Creative Director
PhobiArt's picture

What an idea... but aren't you just about to dry the clothes in the visual? (the pegs and so) Did you show this to your mommy before publishing?:)

PhobiArt
Activity Score 87
Copywriter
Guest's picture

hey, this is not a washmachine ad.

Guest
Guest's picture

Water purification system...
So the water has been 'washed' and put out to dry, get it?

Guest
Ed Mintone's picture

love the visual, but no. I don't get it.

Ed Mintone
Activity Score 585
Other
cmotan's picture
cmotan
Activity Score 189
Art Director at banda.bg
SeanMartin's picture

I noticed a few other somewhat odd choices in there on top of this one. Must have been a tough year.

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No, I am not a media buyer.

SeanMartin
Paul Eveleigh's picture

Great waste of space.

Paul Eveleigh
Activity Score 111
Copywriter
Ad_Man's picture

i think it's pretty good.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

done two years ago by ddb istanbul.

http://www.ddb.com.tr/works/183.jpg

Guest
Guest's picture

One more idea that have been done somewhere ... i believe this is a honest coincidence !

Guest
Guest's picture

Very nice ... bravo

Guest
Guest's picture

About the "greenish" tint of the ad... this is a technical problem with the one posted here. The actual ad, as published, doesent have this green tint.

Guest
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