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The weapon

Agency Network: 
Published/Aired: 
March 2015
Sidaction:  The weapon
Sidaction Print Ad -  The weapon

Description

Print advertisement created by WNP, France for Sidaction, within the category: Public Interest, NGO.

Caption

The only weapon that can defeat AIDS is research.

Advertising Agency: WNP, Paris, France
Agency management: Eric Delannoy
Chief Creative Director: Christelle Raynal
Creative Directors: Delphine Tabutin, Marion Thiéry
Copywriter: Marion Thiéry
Art Director: Delphine Tabutin
Assistant Art Director: Eleonore Renou
Photographer: Fabrice Bouquet
Retouching: Camille/C’est la vie
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raw tuna's picture

I like everything about this. Great art & copy

raw tuna
Activity Score 837
General Manager
Wriccky's picture

This is brilliant. WNP, Paris.

Wriccky
Activity Score 86
Copywriter
elmarianchi's picture

nice...

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

damnson's picture

Nothing special. We've seen so many similar ideas before.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

T.'s picture

Should've left IS RESEARCH out of the headline. Didn't need it. The microscope instantly speaks research.

T.
Activity Score 1110

What's your ad telling the consumer?

Arkadiusz's picture

you're right

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Ogilvi Himself's picture

Am impressed

Ogilvi Himself
Activity Score 477
Copywriter |

Молчать и слушать!

Choubaka kennedy's picture

brillant idea, brillant copy

Choubaka kennedy
Activity Score 22
Graphic Designer
Arkadiusz's picture

i'm a bit jealous...

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

MichelMichal's picture

Sorry guys but the art is awful... too much text, not enough editing...

MichelMichal
Activity Score 420
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