This Is Not A Campaign - War

Agency Network: 
January 2019
SIC Notícias: This Is Not A Campaign - War


SIC Notícias is the Portuguese leading news channel. For its repositioning, we created a new brand concept and the launch campaign signature based on the most controversial themes of the day. Subjects that divided the public were approached from different perspectives, providing the viewer a complete and effective context for the whole story.

Print advertisement created by Moon, Portugal for SIC Notícias, within the category: Media.


This Is Not A War
This is the end of the Arab Springs.
This is the story of a dictator.
This is the Islamic State.
This is a never ending war.
This is the refugee crisis.
To stay informed you need to learn the whole story.

Advertising Agency: Moon, Lisboa, Portugal
Creative Director: Tiago Rebelo
Art Director: Antonio Duarte
Copywriter: Sara Sezifredo
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kleenex's picture

Well I say for all images we have something here that is multiple things including what they say it is not.

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