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Goodbye Innocence, Girl

Campaign
Agency Network: 
Published/Aired: 
July 2007

Description

Print advertisement created by Grey, France for SHS, within the category: Fashion.

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator: Artout - Claudio Luparelli - Ajeje
Photographer: Riccardo Bagnoli
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JamurPutih's picture

nice art direction!

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

Have Heart's picture

Nice visual idea, stunning art-direction.

Have Heart
Activity Score 922
Art Director
otto54's picture

very good concept and amazing artdirection.
Bravi ragazzi.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

kon's picture

Bravi, bravi, bravi.

kon
Activity Score 118
Art Director
Yokel's picture

Not sure this is talking to the target group. I don't think teenagers even want to be reminded that they were once into teddies and fairy tales &c.

Yokel
Activity Score 604
Art Director
Bauducco's picture

Maybe you´re right, but teenagers definitely like to show that they are not into that kind of stuff anymore.

Bauducco
Activity Score 297
Copywriter
Brainsugar's picture

Yokel! Who cares about the target, now? The only thing is to have an idea and to show it here.

Brainsugar
Activity Score 1631
Copywriter
rcpalhares's picture

http://www.ccsp.com.br/_img/full/novo/16182.jpg

You may say that it´s different. Don´t think you´ll convince me.

The copy is: "Your life has brought you here."

rcpalhares
Activity Score 9
Copywriter
fractalrene's picture

The brazillian is better. It has more to see, not just one kind of memories and it has more show... Superb production.

fractalrene
Activity Score 1504
Copywriter
Spanky's picture

embrace your inner slut

Spanky
Activity Score 4899
Other
Rog's picture

I maybe be a parent but... wtf?
Child's toys leading down to a 'Hoey' logo.
Disturbing. ;(

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

mayhem's picture

Nice idea. Target audiences (teenagers) would like this. They like to be a bit rebellious. And although they got the money from their parents, but they buy their own clothes.

mayhem
Activity Score 126
Art Director
jennywhx's picture

the bear looks really sad.....:(

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

SilentLucidity's picture

This is so-o-o Fab! I so Connect with this!

SilentLucidity
Activity Score 10
Other
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