Agency Network: 
March 2008
SHS:  Boy
SHS Print Ad -  Boy

Also From This Campaign 2


Print advertisement created by Grey, France for SHS, within the category: Fashion.


Goodbye innocence.

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Photographer: Riccardo Bagnoli
Illustrator: Claudio Luparelli / Artout
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Highest Rated

adgourmet's picture

simply bad

Activity Score 81
Ad_Man's picture

I don't like the reflection, it doesn't seem correct. And I think, and hope, that my dirtiest conscience doesn't look like that.

Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

iT-iS-i's picture

somethings terribly wrong here...

Add insult to injury then burn the candle at both ends.

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Alistair C.'s picture

the reflection is bad; the devil (or whatever) controling the boy with a sort of organic gamepad is too much.
And a tempting old lady? ugly... and not funny.

Alistair C.
Activity Score 692
Jon-Paul Mountford's picture

I have no problem with the execution, it's as well done as this kind of thing can be. Very decent idea.

But this would have worked really well withouth the ikky gamepad thing, and it even works without the devil the two word copy pretty much sells it.

Jon-Paul Mountford
Activity Score 890
Photographer |

Wordnerd's picture

what is this??

Activity Score 6692
gulli's picture

Un nano camuffato da diavoletto che fa fare cose orribili/disgustose alle persone da lui controllate con un joypad PS2? Complimenti, è veramente pessima, incomprensibile, priva di comunicazione, inutile.
Vive congratulazioni a chi riesce a portare avanti la creatività italiana con la lungimiranza di un ginocchio.

Activity Score 105
indrek's picture


Activity Score 163
adgourmet's picture

simply bad

Activity Score 81
ragecg's picture

...and AGAIN, another 9 foot tall "Teen".
simply retarded.

Were the models cheap? ...or do they not care about their market at all?

Activity Score 73
DarkSide's picture

I disagree that it´s a bad idea, bur I understand that it generates a lot of weirdness and almost hate in the comments.

I like it.
It´s better than 80% of the ads that are in this www

Activity Score 1066
Jet Propulsion Lab's picture

There's something to be said about this whole iconoclastic cookie cutter buster of an idea which only appeals to a certain set.

Gorgeous looking ad, though...

Jet Propulsion Lab
Activity Score 10679
curious's picture

so, the clothes are fit for teen gigolos.
As if d ugly devil is not enuff, u gotta spoil it wif an old lady wif a fetish for platform shoes.(either that or she has a habit of showering wif her platforms) Btw, r those frm SHS as well? Go figure.

Activity Score 34
Graphic Designer
Darko's picture

Come on, the reflection in the mirror looks completly off.
When you look at the dwarf-devil cords, they almost touch the border
of the carpet, while the "teen" is standing near the border with
cords from his head that goes up instead of down. There is even a bit
of carpet missing in the reflection (not to mention a shoe or a piece
of his pants)...

At first I thought this was an ad for a new game console. Simply retarded.

Activity Score 25
Advertising Young Director |

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