September 2007



The Roy Castle Lung Cancer Foundation.

Advertising Agency: CHI and Partners, UK
Executive Creative Director: Ewan Paterson
Creatives: Wayne Robinson, Matt Collier
Copywriter / Art Director: Simon Hipwell
Typographer: Dan Beckett
Photographer: Paul Murphy
Illustrator: Ruth Ibbotson (5 a day)
Retouchers: Tag
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Blessilda Mok's picture

Seen that, done that.

Blessilda Mok
Activity Score 117
Client Servicing
Chough's picture

You've done that? Please share!

Activity Score 147
Creative Director
bknowlden's picture

I love how everyone on here is like "Oh come on, give me a break, I had that in my student book." But yet no one ever posts all this glamorous award-winning work they've done...

Activity Score 3647
Art Director |


hang-the-dj's picture

Yep, I wanna see your version too.

Activity Score 1262
scampolice's picture

You can't even walk your talk.

Activity Score 86
Copywriter at Co-owner
hang-the-dj's picture

You talkin' to me?

Activity Score 1262
Guest's picture

Yeah mister hot creative! funny thing we never saw yours.... Or was it shitty enough and didn't make it to fame?

Rhishi's picture

its really good.coz when u see it u feel like; yeh it can be the way it is. but when ur in procedure or you feel urself blank u cant think always in the same strikeing manner.

k-rocka's picture

I'm sorry, but i don't understand what you're trying to say.

Activity Score 426
Graphic Designer
Guest's picture

ewe! what are you a drunk surgeon? what r u trying to tell us?

kalpesh78's picture

sorry done not by me but done by a lot of others a million times. stop lifting ideas. you might as well break into the cannes office and steal some awards..

go through you'll find it there.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Patrizio's picture

Sorry, but this is not the same idea. It is better and a more clever observation than the others on coloribus.

Activity Score 172
kurtberengeiger's picture

I like it. Even if it's been done before. An in that case, I like the original too.

Activity Score 7357
Bill Luz's picture

Done, done and done!!! Come on guys, tell me something about the product than just play with the cigarettes. My friend had this Ad 10 years. Its there, have a look:

Bill Luz
hang-the-dj's picture

Didn't see it on the link dude.

Man, there are some haters out today.

I haven't seen this before so I like it.

Activity Score 1262
DROGA55's picture

este si esta mejorcito vef

buena simon

tis is a ad no is de ad

Activity Score 55
p1t's picture

layout shadow suck

mara's picture

Shotgun is best of the 3...can't say the same for the other 2 though...those who claim it has been done cannot provide proof against the shotgun though.

Activity Score 64
Other at Freelancer |


oshe's picture

this is fuckin good


Activity Score 850
Copywriter |

jon moreno's picture

haist.. thats it?

errr.. im not a professional in this line of work, but i really like to evaluate advertising arts. So pls excuse my thoughts.

jon moreno
Guest's picture

Ok, I'm looked at these links you all are posting and yes, there is a similarity. I can not deny that, but the idea is a great one. And it is not the same. A star and a cross symbol on a cigarette does not make it the same. In fact, I think the way it was "re-done" as you all are saying it has been done here, is better, cleaner and a quicker GET. The illustration one with the tallys crossed out, I haven't seen that one. And it still is a quick GET.

We're supposed to be giving good criticism. If you don't like the ad, that's okay. But give reasons and then propose questions to the submitter of the ad on how to look at the problem they were trying to solve in a more creative way. For example, Did you try to use other symbols of smoking like an ash tray, or whatever?

The point is: Be constructive not mean.

Guest's picture

WITH YOU ALL THE WAY. There's way too much meaness on here.

saidukaringa's picture

can I say a joke?
the copy is superb.
they say that "it is a shotgun"!! (where?)

Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

Fahed GN's picture

very nice .........

Fahed GN
Guest's picture

Good ad. As the others.

Rog's picture


>>>> Go Power >>>>

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Guest's picture

...long time no see

Rajib's picture

Very Nice.

....Method in Madness....

Activity Score 369
Art Director |

<<.... Method in Madness ....>>'s picture

so simple but so great.
but the shadow is a little over the top.

Activity Score 1021
Pitts's picture

Just because someone has done an anti-smoking ad with a cigarette as the main visual before, doesn't make this an old idea. Shit I've done car ads with just a car and a headline...Does that mean I've ripped off Bill Bernbach?
The argument about this ad, as nice as it looks, should be about how emotive it is. Does it change perceptions? I think not.

Guest's picture

maybe it's okay for you to rip off bill bernbach. i think it's wrong.
this ad is kinda nice though. haven't seen it before. the visual's a tad too forced but it's okay.

Guest's picture

great! I love it

vinod gajghate's picture

so simple but so great thought behind.
ggod execution
but the shadow is spoiling the scene.

i like it, great...

vinod gajghate
Activity Score 2
Art Director at Ad Designs
Guest commenter's picture

yo this is so sad. i was lookin for a pic for my science project and i actually see all of you getting worked up about some stupid pic. get a life faggots

Guest commenter
Guest's picture

The only reason I found this site is for a paper I have to do. I can't believe there are so many losers that get off to this shit.

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