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Idea machine's picture

old idea crap execution awful art direction esp since its aimed at women and the font is terrible

Idea machine
Activity Score 156
Art Director |

This is not a funny signature

nycCreative's picture

execution would work better for sprite or bp, in fact..isn't that flowery looking graphic from the BP logo?...weird..looks so similar...and i agree, idea is old...

nycCreative
Activity Score 96
Art Director at freelance
Jet Propulsion Lab's picture

Free advertising by association for BP (or Sprite or Fresca or any other clear soda the Coca-Cola company makes for that matter.) Not a sound art directional decision...

Jet Propulsion Lab
Activity Score 10669
Copywriter
audkitten's picture

As someone who is currently PMSing, I actually find this ad borderline insulting. They need to work on appealing to their target audience.

audkitten
Salet's picture

Condescending and the very first word is in the wrong tense. I think it was Ogilvey who said don't let men write ads for woman. This proves his point.

Salet
Activity Score 288
Copywriter
ibeananaba's picture

nice ad for BRITISH PETROLEUM

word!

ibeananaba
raverus's picture

BP petroleum?

raverus
Activity Score 1476
Art Director
Beatboxer's picture

Yep, got the BP colors...

This is a new one for me... hadn't got a clue it had been already invented WATER FOR WOMEN!

Isn't water universal? Break, Break, Break. Gimme one of those!

Beatboxer
Activity Score 1511
Copywriter
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