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Shooting

Published/Aired: 
September 2007
 Shooting
 Shooting

Description

Caption

In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved: www.amnesty.sk

Advertising Agency: MUW Saatchi & Saatchi, Slovakia
Creative Director: Rasto Michalik
Art Director: Radim Blaho
Copywriters / Idea: Peter Izo, Matus Svirloch
Photographer: Miso Bak
Production Company: Hitchhiker
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andrej dwin's picture

the best one is the wrestler.
this is too out of focus to get it easily and the boxer is a bit too lame for me.
overall, not a bad campaign.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

Alex4444's picture

Fantastic olympic logo!

Alex4444
Activity Score 67
Illustrator
Tincho's picture

Agree with andrej.

There´s too much blur to get it and the olympic logo could be ok, but the box that contain it inside is mixed with the backround. (and it´s too big too) ---> the logo (the olympic one) should have been positioned in the left side of the Amnesty one.

Tincho
Activity Score 1093
Art Director
Rog's picture

Ditto, Andrej & Tincho. (Agree with Alex4444 as well re logo)
Overkill on the Pistol & Boxing shots.
Great thinking, none the less.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Guest's picture

are you sure, you from sattchi ???????????????????? so poor!

Guest
America FUCK YEA!'s picture

this nothing short of propaganda.

America FUCK YEA!
tantrik_indian's picture

They are too predictable. And - like - what the heck, why should I care. There is nothing in the ad that tells us WHY we should protest against. What is in it for us? eh.

~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Stigset's picture

hummm.... maybe "the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers" ? it's stated in the copy. Please read the copy of the ads before you comment.

Stigset
Activity Score 1454
Art Director
Judgement day's picture

Hate to see political/religious works! Are they even aware of the word "Code of Conduct"? Don't make ethical judgment on a country that you've never been to!

Judgement day
Guest commenter's picture

very agree!

Guest commenter
yangm2000's picture

Have you get the truth?
or
juest imaging!

BULLSHIT IN YOUR HAED!

yangm2000
Activity Score 14
Copywriter
Guest's picture

fuck your head

Guest
miko1aj's picture

Why do "guests" are so often offending and using their keyboards instead of their brains?
There were in some ancient days a rule that had been saying: "Never read anonymous letters".
Think 'twas quite a good point of approach.

miko1aj
Activity Score 3086
Guest's picture

fuck your skull.

Guest
miko1aj's picture

nice to meet You too.

miko1aj
Activity Score 3086
Guest's picture

sorry, no offence.

Guest
nirmalranganathan's picture

Brilliant...

nirmalranganathan
Activity Score 142
Client Servicing at WoC Advertising Enterprize, Chennai, India |

To be consciously stupid, when required, is an essential part of wisdom.

Guest's picture

what really sucks is the line "CHINA is getting ready".
most people don't read the small copy and the less educated ones might think that china is a nation of brutal torturers.
ads like this create hate and prejudices.

shame on the creative team!

Guest
Guest's picture

Something is going wrong here.

Love ads visit - www.ad-dig.com/incoming.php

Guest
elmikel's picture

I would take out this one from the campaign. But the rest is o.k. Nice photos & nice art direction and I think it communicates the way the client wanted. It leaves in your mind exactly what the client wanted.

Some may call it a propaganda but it doesn't change anything on the facts. I think China is a democratic country as long as the government wants. The whole world knows there have been bad things done and I'm affraid it's not over yet. Dalailama and his Tibetians could speak for hours about that...

elmikel
Activity Score 1147
Illustrator
DesignFeedback's picture

"Dalailama and his Tibetians "? Dalailama used to be basically the "King" of Tibet.....what do you think will come out of his mouth?

DesignFeedback
elmikel's picture

So you think China slaughtering Tibetian monks is o.k.?

elmikel
Activity Score 1147
Illustrator
Guest commenter's picture

have u actually seen chinese slaughtering tibetian by ur own eyes?
dont u know there is sumth called video editing?

Guest commenter
Guest commenter's picture

have u actually seen chinese slaughtering tibetian by ur own eyes?
dont u know there is sumth called video editing?

Guest commenter
Shanghai Knights's picture

Considering the fact that these Ads are actually trying to "help"... it's so funny that, when I sent these posters to my Chinese Colleagues in ShangHai, they were actually so pissed off about what the Ads is telling about their government.

Shanghai Knights
Wordnerd's picture

hm, hard stuff. but apart from moral issues and seen just as an idea it could have worked better as a spot though.. Runner walking to the start, getting ready, tension rises ... bam.

Wordnerd
Activity Score 6692
Copywriter
Guest commenter's picture

Why does Amnesty International creats hate and bias???? what did China do made you so hate this country???talk about human rights? USA is the country gives kids under age 18 Death penalty, but not China. USA is the country boom the wedding in Iraq but not China. why I have never see you guys boycott the olympic in USA???? such of bushitters can not face the thurth in your won country, and pick on others....who funded you guys?CIA???

Guest commenter
Guest's picture

Don't misdirect the hate and bias. Fact: China leads the world in executions, continually abuses the rights of its citizens and rewrites history to erase the memory. Don't get mad at the ad. Get mad at the oppressive government of China.

Guest
Guest commenter's picture

Yeah like that air pistol is gonna kill him

Guest commenter
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