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henrique/brasil's picture

great ad, good art direction....

Kyle's picture

The typography doesn't denote "strong" to me. Nor does it really say "hair." It sort of says, "Hey, someone wrote on this ad."

Zulu's picture


Activity Score 84
Creative Director |

Saving my wit for the comments

GrandChamp's picture


Activity Score 97
Art Director
puck's picture

tight ad. gotta echo kyle's thoughts here, though. the typography could be much, much better (and more clear).

Activity Score 70
Graphic Designer
dopppsy's picture

strong concept. a tough one to execute, maybe. took me a while to get the funda that the shoelace was replaced by a strand of hair. it is so, right?

Activity Score 67
Copywriter |


Guest's picture

dude, that's a clear ad. why are you so unsure. if anything, it's the typo that's been neglected. no thought went into the typo at all. i'm not sure if this is an indian ad, but most indian ads screw up on typography. when will it dawn that fonts speak a language too, that fonts have character too?

ivan's picture

According to credits it is Polish.

Creative Director at Ads of the World
Guest's picture

The typo is bad. But I appreciate that the team tried to do something different. It's a process. It's a process.

Comme's picture

Yawn... nothing new.

MADE in the USA's picture

Nice demonstration of strength.
From the point of view of the art I think copy is unnecessary.

MADE in the USA
Activity Score 434
Other |


Guest's picture

In my opinion the copy is necessary. The product packshot dont say the benefit of the produtct: make you hair stronger.
I agree the typo is weak, but maybe the AD wanted to represent the hair with it.

abe's picture

oh no.... Logical fallacy. My hair is so strong and i never think it could be droped. But i don't know if you have cut it.

pradeep's picture

not bad but.... have some problems think... think... what is you lost this ads

Rocky's picture

The concept is good but the execution could be stronger. I think using a work boot would demonstrate even STRONGER hair. I'm one for white space but this ad is too 'washed out' for trying to sell strength. I would've gone with a different typeface, much bolder but just very small right next to the shampoo.

Activity Score 2
Art Director
Itsme.'s picture

i think the similar concept have been done before. The one with the dog jaw being strapped with a string of hair.

This one? well..i think the idea is clear enough without the copy attached to it.

partho.sarkar's picture

nice...crisp n clear....

Activity Score 78
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