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Obama

Campaign
Agency Network: 
Published/Aired: 
December 2010
Shivam Handloom:  Obama

Part of Collection

Description

Print advertisement created by McCann, India for Shivam Handloom, within the category: House, Garden.

Caption

Puts even your worries to sleep.

Advertising Agency: McCann Worldgroup, Mumbai, India
National Creative Director: Prasoon Joshi
Executive Creative Directors: Rahul Mathew, Akshay Kapnadak
Creative Directors: Talha Bin Mohsin, Mahesh Parab
Art Directors: Mahesh Parab, Prashant Kandalkar
Copywriters: Talha Bin Mohsin, Vilsen Gonsalves
Illustrator: Nithin Rao Kumblekar
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shortafella's picture

lame concept. nice illustration but unfortunately this can't make the ad good.

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

morse's picture

I disagree. I think getting a good nights sleep free from worries is the primary benefit of a mattress. It's good strategy and execution.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dadada's picture

Right! just an execution point, it would be better if his enemies haven't a good sleep too because they haven't the same mattress. But the ad is very nice, and great illustration! Bravo!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

mdb1974's picture

Of the three I like this one. Sexual themes have a connotation of their own in the context of sleeping and dreams that distract from the message.

mdb1974
Activity Score 411
Art Director
luispiter's picture

i love the concept... its amsome

luispiter
Activity Score 2756
comunication
theanc's picture

Great illustration.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Pankefir's picture

I agree with morse funny and good concept

Pankefir
Activity Score 22
kleenex's picture

I love the concept

kleenex
Activity Score 58793
Web Designer/Developer
Billoughsby's picture

With Morse on this one also. Instant relay of meaning between concept and viewer. (Of these three ads, the Paris Hilton one seemed weakest.)

Billoughsby
Activity Score 5154
Art Director |

That's it.

gigacarol's picture

Nice work on the illustrations.

gigacarol
Activity Score 68
Other at Illustrator |

Need illustration? http://cargocollective.com/carolinapontes

aMm's picture

good illustration and concept.....

aMm
Activity Score 60
Graphic Designer at Bangalore |

aMm

kalpesh78's picture

good execution but the concept is very basic. nothing great.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Lazarus's picture

Not horrible.

Lazarus
Activity Score 1537
Creative Director
jackblack's picture

More of the same.

jackblack
Activity Score 2363
Art Director
MindDigger's picture

great, and pinpoints the principal worries of Israel, so people feel concerned about this ad. good use of geopolitical context

MindDigger
Activity Score 91
shahidali's picture

loved it. Will break the clutter.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

mireia's picture

whats the product?

mireia
Activity Score 356
Copywriter
the_lizard_king's picture

Great concept and very well executed!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

sharma.parool's picture

Well..it did make me think...and smile.

sharma.parool
Activity Score 8
Copywriter at 92.7 BIG FM
dadada's picture

very nice, and great illustration! Bravo!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

wildbore's picture

ha ha good job guys. well done!

wildbore
Activity Score 749
Creative Director at - - -
imagineit's picture

Great illustrations. But I have to agree that Obama's nightmares should not be sleeping either!

imagineit
Activity Score 550
Glut's picture

Another ad

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Jupiter's picture

cool:-)

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Sonali Sharma's picture

smart concept, well illustrated

Sonali Sharma
Activity Score 9
Copywriter at Creative Cart
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