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popdistortion's picture

Looks beautiful but what makes them different from any other cargo company? This series just shows what is a normal state. Kind of like showing that a toaster toasts and fire burns.

popdistortion
Activity Score 1592
bknowlden's picture

Pop, you'll find a lot of clients you'll work on are really no different from their competitors at all, you just have to make it seem like they are.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Modal Writer's picture

yes but what a category sell, i love it, soo quick

Modal Writer
Activity Score 333
Copywriter
act's picture

so this campaign is trying to say that the air shipment is as slow as the ship, truck and the cows?

act
Activity Score 535
Art Director
Ya's picture

this makes feels that a plane is better than a ship

Ya
Activity Score 161
Art Director
act's picture

shadow means faster?

act
Activity Score 535
Art Director
Desi's picture

Guys, stop over analyzing. This starts feeling like a focus group. It's a great idea. I agree with popdistortion that this is a very generic campaign, but the idea itself is better then most cargo ads that we see, plus even the cannes grand prix winning ads are quite generic and so many of them simply show the product usage and no usp.

Desi
Activity Score 1042
act's picture

when there's an invitation for comments, it's inevitable that people will analyze. it also means that the campaign fails badly.

act
Activity Score 535
Art Director
drunk dave's picture

Nice work, simple and easy to understand. I'm sure people in the cargo business will go, "Carries a lot, and gets there quicker". I did, I'm really stupid.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
the.adnerd's picture

love it! go colombia...

the.adnerd
Activity Score 160
PeteHH's picture

Sorry, I think this campaign doesn't work. Maybe I'm too dumb, but I miss a line/claim that gets things to the point.

The image with the ship makes sense to me, the one with the cows is absolutely confusing.

PeteHH
Activity Score 202
Copywriter
the_ashlands's picture

i cant help feeling that this concept wasnt flushed out enough to convey the message they're looking for. the ship one works but the other two need some more work.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

fersvax's picture

Hey partners!!! This campaign ROCKS!!!! Congratulations Juanca, Mambo y DuqueFo. I miss Y'all.

FER.

fersvax
Activity Score 1239
Creative Director |

FER.

drizae's picture

I like it, the cows one is just about being able to carry livestock. Although, I've just had a belting for using shadows in ads.

drizae
Activity Score 503
Copywriter |

Fail Harder.

juanguzman78's picture

Great visual synthesis of what the client does. It truly conveys the service provided for the company in a fresh way, considering the category.
The thing is, do these ads also convey the DNA of this cargo brand? Don't think so. It's a quite generic campaign in that sense, no doubt of it.
These guys have communicated what their client does, which is the first step. I'm now excited to look at their next move when it comes to communicate what the brand truly stands for.
Half thumbs up if the thing here is to judge, which I don't think is the final goal of this site. At least it is not for me. The goal here is to open a discussion and generate new approaches out of our colleagues' work.
What I have to add to this table in particular is that stuff like this is great if our job is to communicate what our client does. But once we set that up, men , we all got to move forward and bring the core of the subject: Our clients' mindset and invite people to have it, love it and interact with it.

www.juandiegoguzman.com
juanguzman78@gmail.com

juanguzman78
Activity Score 44
Copywriter
drunk dave's picture

You just graduated I assume? Stop reading marketing books, they're bad for you.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
juanguzman78's picture

Excuse me teacher

juanguzman78
Activity Score 44
Copywriter
juanguzman78's picture

Yes, I just graduated, thank you for the advice.
My question is, have you ever come up with a succesful and fully integrated campaign or whatsoever? ... Based upon your nickname, don't think so. Based on the fact that you don't like to read books related to what you should be doing, less likely.
And if you have, luck just happens!

juanguzman78
Activity Score 44
Copywriter
drunk dave's picture

Quite a few little man. quite a few.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
juanguzman78's picture

Great for you. Looking forward to follow that track.
It is time to get the job done.
Thanks and keep it up!

juanguzman78
Activity Score 44
Copywriter
the_ashlands's picture

hahahahah!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

B128's picture

I think the exaggeration is unbelievable. If I was a customer, I'd not take this seriously. But That's just my view.

B128
Activity Score 392
Art Director
Armando Rico's picture

Gordo, dejá de robar que esa idea es mia.

Yo soy Armando rico, el de los avisos ricos.

Armando Rico
Activity Score 22
Creative Director
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