Jack The Ripper

Agency Network: 
July 2008


Print advertisement created by H2O, Guatemala for Shinola, within the category: House, Garden.


Shining shoes for 80 years.

Advertising Agency: H2O Group Guatemala
Creative Director: Julio Orozco Lanena
Art Director: Nelson Hernández
Copywriter: Julio Orozco Lanena
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copydriven's picture

Too vague...

Activity Score 11
NatalieM's picture


Activity Score 1685
Topolewski |


Little-A's picture

I actually really like these. It is a bit of a stretch, but it has that, "OH!... I get it... hahaha" moment.

Activity Score 38
McDonnell Haynes Ltd.
Jason Hanky's picture

Please don't tell me this is about the light/shine coming from the shoe. Because if it is, it really is too vague.

Jason Hanky
Activity Score 51
EscolaElisava's picture

don't know how to explain why it just doesn't work for me. nice idea, tho

Activity Score 106
zaion trades
capywriter's picture

It doesn't work for you but you like the idea? Now that's something you probably can't explain either.

Too stretched for me. Didn't even recognize Jack The Ripper without the title.

Activity Score 5512
Copywriter at Freelance
David Hasselblad's picture

I really don't get it. OK so the characters are lit from below. So it's the light reflecting off the shoe? Then what does Jack the Ripper have to do with it? Somebody please explain.

David Hasselblad
Activity Score 120
Jason Hanky's picture

The only reason I can offer is the ads have the look of the silent movie era which ended in 1928. Exactly 80 years ago when they started making Shinola. But what silent movies have to do with this I have no idea.

Jason Hanky
Activity Score 51
STRTLRS's picture

Don't think the connection is with silent films but with horror characters. I still don't get it. The mummy wore no shoes and neither of them is afraid of light or shine or whatever, somebody help!

Activity Score 1601
storytellers. |

I think, therefore... yeah.

Get-a-Fix's picture

Maybe a vampire in a coffin would have helped! Like how they melt with bright light n stuff! This campaign feels like theres something in the idea...but its not quite there. And the silent movies - 80 years - horror characters...too many stories at the same time!

Activity Score 351
David Hasselblad's picture

Yeah I was thinking something about vampires not being visible in mirrors... But that's not it either.

David Hasselblad
Activity Score 120
XTG's picture

couldn't get to the shining thing without reading the comments, and jack looks more like pierrot le fou.

Activity Score 1355