Ledge escape

Campaign
Agency Network: 
Published/Aired: 
October 2009
Shimansky:  Ledge escape

Description

To dramatise the importance of proposing with the right ring, that being a Shimansky ring, we show what could happen if the wrong ring was offered.

Print advertisement created by Y&R, South Africa for Shimansky, within the category: Personal Accessories.

Caption

It should have been Shimansky.

Advertising Agency: Y&R, Cape Town, South Africa
Creative Director: Clinton Bridgeford
Art Director: Deanne Longmore
Copywriter: Emily Veitch
Photographer: Justin Polkey
Retoucher: Jean-Paul van der Mescht
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knockout3's picture

Bad photoshop. Okay idea

knockout3
Activity Score 56
Art Director
Mantufayo's picture

Graphic kills the idea

Mantufayo
Activity Score 574
Creative Director
Guest's picture

Indeed, totally photoshop Disaster. But idea is cool.

Guest
chamindarathnayake's picture

Machan.... super super super best....

chamindarathnayake
Activity Score 371
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

Duckman's picture

Agency, please don't explain your concept.
Are you doin it every time someone opens magazine and see it?

Duckman
Activity Score 518
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Guest's picture

I was going to say the same thing. If I can't get a print ad without it having to be explained to me then it isn't working.

Guest
ivan's picture

I ask for a short description, which can be provided on will. So it's just for us in the industry. The ad needs to evaluated without the description.

ivan
Creative Director at Ads of the World
Guest's picture

Just forced. It loks like she's committing suicide. Was the ring THAT BAD?

Guest
Both Sides of the Brain's picture

I'm not too sure about this one. Somehow, it makes a mockery of the emotions. After all, isn't love blind? The ring or diamond is nothing but a symbol. It's the proposal that matters, not the ring.

Both Sides of t...
Activity Score 171
Copywriter at Bombay
everartz's picture

and now its not Shimansky.. so what?

everartz
Activity Score 7571
Art Director |

| everartz |

bvital's picture

please explain

bvital
Activity Score 194
Art Director at employed |

bvital
http://be.net/javednz

Roshan Quintus's picture

why...?

Roshan Quintus
Activity Score 659
Saatchi & Saatchi - Sri Lanka |

bite me

RAM KATE's picture

Elementary, Dr. Watson. She should have left her high heels at the window. Not convincing and nothing will happen a Diamond is a Diamond.

RAM KATE
Activity Score 761
Copywriter at Marketing |

RAM KATE

Memetic's picture

I saw this "It should've been" approach done so many times before. Surely we should've been moving on from it now?

And yeh, the photo is a bit half bake lah.

Memetic
Activity Score 150
Copywriter
Guest's picture

that isn't photoshop, is 3d studio

Guest
Guest's picture

I love tha idea and the ad - a fresh new way it's a bout time. FANTASTIC.9

Guest
mikepants2005's picture

Ungrateful bitch!

mikepants2005
Activity Score 500
Copywriter
luismvaz's picture

What ring? ...like the punchline but that's it....

luismvaz
Activity Score 15
Creative Director at www.muchbeta.com |

luismvaz

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