Description
To dramatise the importance of proposing with the right ring, that being a Shimansky ring, we show what could happen if the wrong ring was offered.
Print advertisement created by Y&R, South Africa for Shimansky, within the category: Personal Accessories.
It should have been Shimansky.
Creative Director: Clinton Bridgeford
Art Director: Deanne Longmore
Copywriter: Emily Veitch
Photographer: Justin Polkey
Retoucher: Jean-Paul van der Mescht
Highest Rated
STUPID ADVERTISING
they showed me a picture & i laughed
dignity has never been photographed
for my personal taste its awfully overstyled. i loathe this specific "fashion and bling" art-direction.
for the product tho it fits.
STUPID ADVERTISING
they showed me a picture & i laughed
dignity has never been photographed
I don't get it...
<---------------SexInAds------------------>
Zero. Bad lighthing. Bad setup. Bad expression. Like said... stupid and pretentious. Oh no, after receiving the bad ring, she runs away through the bathroom window... Hey bitch, leave the ring behind on your way out.
I don't think I would've gotten it without the title of the ad, "bathroom escape." Idea-wise, I don't think it's that bad. It's just the execution that doesn't make it very clear that she's about to escape...
Good luck!
really bad, 1980's
nice idea, but bad execution.......
LeeHarvey & lucdesaulniers : How come of the three ads this lady is the only one to be called a bitch?
Compared to other boring jewellery advertising (one background colour and three awkwardly placed rings), I like this fresh approach. Love the concept.
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