Description
Print advertisement created by DDB, Finland for Sherwood, within the category: Alcoholic Drinks.
Art Director: Antti Kaarto
Copywriter: Netta Stenius
Photographer: Antti Salminen
So, um... the target represents the audience and the arrows represent this ad?
No, the arrows represent your brain capacity to understand a good and clever ad, and the target.... do i need to say more?
nah, you really need to try something else with your life, not ads. you just don't get it. you've been blinded by pure awesomeness
That is sooo funny. I love this idea! Drunk Robin Hood, cool.
very nice. it feels a little obvious, but it looks great and puts Sherwood in a fun place. as a strongbow fan, i'm excited to try it.
Try the 5 liter plastic bottle of Woodpecker!! Succes guaranteed!
It's about the same alcohol content, but have you tried drinking a 6 pack of cider (strongbow in my case). Not too easy on the stomach. Anyway, I think it's funny. A bit obvious, but not TOO obvious to work well.
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i normally get strong bow in 4 pack tall boys, but i see your point. by the fifth one, i don't want one, but by after a fair amount of beer, it hits the spot. however, if we're debating acidity and sugar content, then we're far beyond talking about the ad, so it's done its job.
yeah, nice. it's hard to advertise the real benefit of alcohol in an ad. and they did it with the right feeling and in a funny way. good job
Brilliant!!! Wish I'd done this one...oh well, gonna have to drown my sorrows instead.
Hey Zidor, I've been soooooo slammed on cider! maybe you just didn't do it right?? Great ad though, let's meet over a coupla Sherwood's...
Real good one. Especially the clever link to the product name.
"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy
Best set of comments I've seen on this site so far.
Zidor try Olde rosie
(http://www.therumboldarms.co.uk/images/old_rosie_box.jpg)
That'll get the smash-eye going
Duncan
http://www.dshott.co.uk
Nice one...look at the image there is "someone" watching you;)
beautiful photography
The buck in the background is happy they've been drinking too.
Clever work guys.
entertaining. I would try the product and most importantly remember the name too. Another good cider with a much higher alcohol content K, black bottle with a big red K on the bottle.
fun. smart. LOL!
creative.
Curiosity is also the mother of invention.
theBUKofPSALMS.
nice looks, the idea is solid but whit that brief you should be doing much more better and less expected.
first thougth, but well excecuted.
Very very good. Congratulations to those who have seen the Hart in the background... but there's another one in this picture.
So ? I think that's a pretty good work. Made with style. Very impressive. Etienne, A.D. in Reunion Island.
for the first comment, ads are not your thing, try accounting maybe you'll have potential there. don't look at anymore ads. you'll go blind from pure awesomeness
Sweet...
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