Agency Network: 
Published/Aired: 
November 2008
Sherry Kwon:  Tango
Sherry Kwon Print Ad -  Tango

Description

Print advertisement created by Ogilvy, South Korea for Sherry Kwon, within the category: Education.

Caption

Dance lessons. See where it gets you.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Hyoyeon Kim
Copywriters: Eugene Park, Ron Thomson
Illustrator: Kyungseop Shin
Chief Creative Officer: Wain Choi
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Guest's picture

I love Tango! not this ad though...

Guest
Guest's picture

I love Tango! not this ad though...

Guest
erin montemurro's picture

yup you nailed it - can see all of the korean women just lining up to get into this school - not!

erin montemurro
Activity Score 373
Copywriter at school of life |

how do like them apples

Guest's picture

Wow, that is rather offensive.

Guest
Guest's picture

so where are the first 25 pages?

Guest
Guest's picture

That's page 72.

Guest
Crisp One's picture

HA HA HA !.................classic

Crisp One
Activity Score 2005
Other at New York
bill_boonie's picture

That is some funny shit!

bill_boonie
Activity Score 115
icandi communication
everartz's picture

this ad gotta bad taste in way, maybe pale to me.
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

mckeephoto's picture

Hmm... Kinda funny... in a men's magazine cartoon kind of way.

mckeephoto
Activity Score 83
Boston, MA |

Matt McKee Photography/Photo Illustration
http://www.mckeephotography.com

kurtberengeiger's picture

Exactly. Any perceived offensiveness is completely based on the media vehicle chosen.

kurtberengeiger
Activity Score 7357
Copywriter
Guest's picture

The ad is ok though I don't know how to dance.

Guest
Guest's picture

What is the relation between learning Tango and getting naked to combine between them here?
is there an idea behind this?

Guest
Guest's picture

"Tango is the vertical expression of a horizontal desire" -google'd this up

Guest
Jet Propulsion Lab's picture

A horizontal dance you do standing up, right? ; P
Nicely put.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

Don't be moralist.

This is very creative!

Congratulations.

Guest
Guest's picture

creative! yeah

Guest
Guest's picture

This ad is definitely not focused at women. I like it.

Guest
AmigoInvisible's picture

Obviously this is not an ad targeted to women...
Men will probably chuckle at the idea, and why not? Maybe even sign up for lessons.

Brilliant!

AmigoInvisible
Activity Score 195
lostlain's picture

I think considering men would have a harder time adhering to these kind of lessons, the ad does get their attention. Plus, its doing it in a humorous way (and not too graphic). I like it.

lostlain
Activity Score 8
Marketing Manager
Guest's picture

it's funny.

Guest
JPhilly's picture

I could see this as an ad targeted to men in a magazine like Maxim or Playboy, but it would likely offend a lot of people. But like lostlain said, it would reach men much better than a traditional dance school ad.
---
http://jakephillips.wordpress.com

JPhilly
Activity Score 173
Student- Ohio University |

---
Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com

Guest's picture

made me laugh.

Guest
Guest's picture

Did you dig this one out from the 1950's?

Guest
matks's picture

How about a man undressing while dancing on page 74 to make it less sexist? And some gays and les on 76 and 78. It would make at least a whole campaign to talk about.

matks
Activity Score 482
Advertising
bompa's picture

Is exactly what is all about. To seduce woman, good one.

bompa
Activity Score 318
Copywriter
Guest's picture

at the end it's all about seducing women. where do i sign up?

Guest
alnore's picture

great! I'll sign up too! xD

alnore
Activity Score 212
freelance |

all balls, no brains

zmekyus's picture

so everytime you dance you end up getting laid? not bad...

zmekyus
Activity Score 120
Guest's picture

The man should be getting naked too. Otherwise it is a bit silly. And a bit offensive.

Guest
Guest's picture

in first 25 pages your girlfriend gets a hands on (off) experience from the teacher. from 26th you can take over!!!

Guest
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