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March 2014
Shelter House Foundation:  Hiding problems
Shelter House Foundation Print Ad -  Hiding problems

Description

Print advertisement created by Y&R, Hungary for Shelter House Foundation, within the category: Public Interest, NGO.

Caption

Hiding problems doesn't solve them. Fight against the law banning homeless people off the streets.

Advertising Agency: Y&R Budapest, Budapest, Hungary
Creative Director: Laszlo Falvay
Art Director: Balint Monori
Copywriter: Boglarka Onody
Additional credits: David Lukacs, Reka Szaloky, Dora Telbisz
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Renexxx's picture

oh no

Renexxx
Activity Score 63
Marcao's picture

If you really want to hide the "problem", a trash bag would cover the body surface more ably than something I initially mistook for a misguided floral wedding veil.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
Dzsoi's picture

I couldn't decrypt the symbolism behind this ad. And I wanted to. Unlike average customers.

Dzsoi
Activity Score 8611
Copywriter
Perkptar's picture

It’s a message well-conceived but unfortunate that these issues require advertising. Nicely done, and I'm certainly an average customer.

Perkptar
Activity Score 392
Marketing Manager at consumo|sentido |

Andrés Téllez V.
consumo|sentido

VeronicaFranco's picture

I do like this

VeronicaFranco
Activity Score 789
Copywriter
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