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act's picture

2 scenarios came to mind:

1)you build the garage instead of the house first- which would be a nice idea.

2)but it also says that you're renovating the house right now, and you don't really give a damn about upgrading the garage-that would mean this ad doesnt work.

act
Activity Score 535
Art Director
ripster's picture

honestly only #1 comes to my mind. Renewing would look different. for me it hit the point directly.

good one.

ripster
Activity Score 152
Other
hdgepdge's picture

yeah, your #2 doesn't make sense after look at the garage and see how perfect it is.

hdgepdge
Activity Score 20
Art Director |

"the only good race pace is suicide pace, and today looks like a good day to die."

Popchevy's picture

you thought to much

Popchevy
Activity Score 29
Copywriter
popdistortion's picture

Didn't really spring to mind, the whole renovating bit. Maybe a crane would solve that.
Still, solid work. Nothing spectacualar though.

popdistortion
Activity Score 1592
kre8's picture

i think this is cool.
though think it would have been stronger without the line...

kre8
Activity Score 989
Copywriter
addyhoch10's picture

it's the brand's claim in germany.

i like the ad, it's a very clear idea.
i saw a pretty similar one though in an old lürzers' (i think it was 1999) for audi by Louis XIV Paris.
The line said "la toiture attendra" (the roof can wait) and it showed an audi driving away from a mansion with a derelict roof.

addyhoch10
Activity Score 2592
Art Director
kbstefan's picture

jajaja ! Cool !

kbstefan
Activity Score 8
Graphic Designer |

...:::..::KREIZIBOI.DSGN::..:::...

teenage-fanclub's picture

the audi ad from the 90s had a different idea.
like: if you have to choose between repairing
a damaged roof or buying a new audi you'll go
for the audi. this one's even smarter. good one.

teenage-fanclub
Activity Score 18
Creative Director
addyhoch10's picture

i agree it's not the same idea but i think it's a rather short way from the roof idea to this one.
but you're right that this one's smarter

addyhoch10
Activity Score 2592
Art Director
Have Heart's picture

Absolutely awesome! Clear and to the point. Congrats, Grabarz!

Have Heart
Activity Score 922
Art Director
hang-the-dj's picture

Why would you need to park your car at a house in which you cannot live?

I know it's about priorities, but just seems a bit forced to me.

hang-the-dj
Activity Score 1262
Copywriter
tsunamilaw's picture

Quite funny when i first saw it.....think the ideas really awesome with a touch of humour to it. Love the copy!

tsunamilaw
Activity Score 115
Art Director
drizae's picture

It's lovely, straight to the point and I don't mind the line at all.

drizae
Activity Score 503
Copywriter |

Fail Harder.

chintan ruparel's picture

hahaha! nice one

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

chintan ruparel's picture

on second thoughts, i dont think the line's needed. just a thought.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Justin's picture

can someone describe to me how this retouching effect is accomplished. It looks almost as tho the picture is an illustration. I love the effect, but how??

Justin
Activity Score 176
Art Director
ivan's picture

Lot of cleaning up on the image makes it unrealistically perfect.

ivan
Creative Director at Ads of the World
Justin's picture

Thanks Ivan.

Justin
Activity Score 176
Art Director
Oxo's picture

i don't see how you can live in a house that isn't finished yet.
it would work better for me if the house was crappy looking and the garage very worship-like

Oxo
Activity Score 52
Graphic Designer
hang-the-dj's picture

My point exactly. This ad is flawed.

hang-the-dj
Activity Score 1262
Copywriter
addyhoch10's picture

the house is structurally complete as visualised with this leafy topping-out ceremony tree on top of the roof.
to add some humour they exaggerate a little bit by leaving out the windows and front door.

or maybe the owners love their volkswagen so much they don't even leave it at night and just sleep in the car?

addyhoch10
Activity Score 2592
Art Director
ellehcimeo's picture

I'm with addyhoch10.
They probably are living in the garage in the car because they love it so much.

But do we really need to think about this ad THAT much? Do we need to make a whole story to satisfy ourselves? Would the average consumer think about it this much? Probably not. That's why I say this ad is only okay.

ellehcimeo
Activity Score 3376
Art Director
teenage-fanclub's picture

The average consumer sees the ad, wonders why the garage
is already perfectly build before the house is ready to move in.
The average consumer would think: The most important thing
for this family is the car. Because its a Volkswagen. That's
it for me.

teenage-fanclub
Activity Score 18
Creative Director
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