BACKGROUND: Internet subscription in Bangladesh has been in a tremendous growth since 2012 with an average growth of 19.4%. Currently around 87.7 million people have active internet connection among which 35% users use it daily. This data shows a very clear prospect of e-commerce business in Bangladesh. Being one of the most prominent online marketplaces, sheba.xyz offers some exciting services towards Bangladeshi people. sheba. xyz facilitates an online interface of customers and enlisted service providers so that both of these stakeholders can meet and exchange their demands with mutual benefits. One of the most unique services among sheba.xyz provides is on-the-spot car servicing. sheba.xyz gives this service on a very urgent basis along with the best compensation by their own if there is any damage or customers get harmed during the service by enlisted service providers.
OBJECTIVES: Sheba.xyz wanted to introduce this service to the potential users through social media marketing since facebook is the most effective medium to reach the TG with a cost-effective manner. They wanted to design a very simple but eye catchy creative facebook post for this service so that the potential users can get attracted and trapped with the post while scrolling the mobile screen without any failure. Thus, they will get introduced with this service of sheba.xyz
CORE IDEA: Idea space and cultural fuel: Personal Car is not just a vehicle but also a member of the family. Beside of solving the regular transportation problem, the owner of the car has multiple episodes of emotional events with the car that builds a strong emotional relationship between them. Therefore, while this car becomes malfunctional, the owner becomes tensed and wants to provide it the best and trustworthy treatment as we usually do for a family member. Idea: When any disturbance occurs with the engine of the car, it feels like the car is suffering so miserably that it can’t even take breath properly. When we think of an asthma patient, we imagine a patient wearing an oxygen mask that saves the patient’s life. Sheba.xyz would be that trustworthy and caring oxygen mask provider for the malfunctioned car so that the car gets the best service and functions properly once again. Thus, the idea of this creative comes.
EXECUTION: To point out the need gap, we questioned our customer by a very simple but extremely creative and indicative copy in a facebook static post that has been published in the sheba.xyz facebook page. The copy is – “Does Your Car Have Trouble Breathing?”. To compliment this copy we came up with an extremely creative idea of art by putting a mask over the car to clear the concept that the car is suffering from some technical difficulties like an asthma patient and needs some urgent support/ service. The solutions and answers are given in the caption of the post. Customers can avail car servicing facility at any time by sending a service request to sheba.xyz.