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Tower

Campaign
Agency Network: 
Published/Aired: 
April 2012
Sharpie:  Tower

Description

Print advertisement created by FCB, Brazil for Sharpie, within the category: Office Equipment.

Caption

Sharpie. Ultra fine point.

Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Creative Director: Benjamin Yung Jr., Cassio Zanatta
Copywriter: Marcelo Jun Sato
Art Director: Henrique Del Lama
Planners: Pedro Cruz, Cinthia Kim, Pedro Schneider
Photographer: Lucio Cunha
Illustrators: Fabio Vido, Indio San
Account manager: Luciana Ribeiro
Art Buyer: Tina Castro
Account supervisor: Nilton Bonini
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Philip Cherian's picture

beautiful...

Philip Cherian
Activity Score 30
DesignDine's picture

quick execution. but better than the other. a bad photography i would say...

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

luizavaldetaro's picture

These are not the final ads... someone must have mixed up the files :(

The real deal is much better crafted. You can see the final work at DRAFTFCB’s website:

http://www.draftfcb.com/work-detail.aspx?work=495

:)

luizavaldetaro
Activity Score 14
Copywriter at Giovanni+DRAFTFCB
Wordfruit's picture

All 3 are good, I think.

Wordfruit
Activity Score 1023
bate_palmas's picture

I like!

bate_palmas
Activity Score 1479
ledebaneto's picture
ledebaneto
Activity Score 44
liny_77's picture

It's done, a lot of times!

liny_77
Activity Score 206
Creative Director
Roger Keynes's picture

On behalf of the millions who HAVEN'T seen this 'done' before... :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

KimKong's picture

I happen to love this. It definitely fits in with the aesthetic of NYC - graffiti in or near parks where lots of chess games are going on, the meticulousness of your moves being a parallel to the fine point. I know that may seem over the top and unintended, but it makes a really nice cohesive idea.

KimKong
Activity Score 198
luizavaldetaro's picture

Hey guys, someone must have mixed up the files, these are *not the final ads* they look like layouts.
The real deal is much better crafted. You can see the final work at DRAFTFCB’s website:

http://www.draftfcb.com/work-detail.aspx?work=495

luizavaldetaro
Activity Score 14
Copywriter at Giovanni+DRAFTFCB
KimKong's picture

Very nice!

KimKong
Activity Score 198
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