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Microscopic Pink

Campaign
Agency Network: 
Published/Aired: 
February 2013
Sharpie:  Microscopic Pink

Description

Print advertisement created by FCB, United States for Sharpie, within the category: Office Equipment.

Caption

Ultra Fine Point

Advertising Agency: Draftfcb, Chicago, IL, USA
Chief Creative Officer: Todd Tilford
Executive Creative Director: Jon Flannery
Group Creative Director: Gigi Carroll
Creative Director: Michael McGrath
Senior Creatives: Gabriel Schmitt, Gustavo Dorietto
Ilustration: Gustavo Dorietto, Estudiorama
Retoucher: Karyn Bieneman
VP Executive producer: John Bleeden
Director, Print Production: Julie Regimand
Senior Art Buyer: Laura Laube
Group Managing Director: Jennifer Rowland
Managing Director: Melanie Hellenga
Media Supervisor: Tom Pierson
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Highest Rated

Nike Diesel's picture

+1

Nike Diesel
Activity Score 13718
Art Director
pierrelastname's picture

not a new idea...

pierrelastname
Activity Score 2869
Copywriter
eins-eins-null's picture

"hey, let's take something really small to show how fine it is!" this is crap. completely senseless.
there's no relation between cells/bacteria/viruses and a pencil and they didn't manage to construct one that's in some way logic or funny. there's NO idea in the campaign.

eins-eins-null
Activity Score 896
Copywriter
Nike Diesel's picture

+1

Nike Diesel
Activity Score 13718
Art Director
CommandZ's picture

While the visual looks good this is nothing but pure puffery. File under "done".

CommandZ
Activity Score 2511
Creative Director
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