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Match

Campaign
Agency Network: 
Published/Aired: 
April 2012
Sharpie:  Match

Description

Print advertisement created by FCB, Brazil for Sharpie, within the category: Office Equipment.

Caption

Sharpie. Ultra fine point.

Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Creative Director: Benjamin Yung Jr., Cassio Zanatta
Copywriter: Marcelo Jun Sato
Art Director: Henrique Del Lama
Planners: Pedro Cruz, Cinthia Kim, Pedro Schneider
Photographer: Lucio Cunha
Illustrators: Fabio Vido, Indio San
Account manager: Luciana Ribeiro
Art Buyer: Tina Castro
Account supervisor: Nilton Bonini
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nicolausmayo's picture

niceee

nicolausmayo
Activity Score 196
Graphic Designer
Nike Diesel's picture
Nike Diesel
Activity Score 13720
Art Director
salil.sharma's picture

good design

salil.sharma
Activity Score 2541
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Hadrons's picture

I like it.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Philip Cherian's picture

treat for the eye.. hence very catchy..

Philip Cherian
Activity Score 30
niceidea's picture

This is the best in the series. nice

niceidea
Activity Score 131
Art Director at Bangalore
shahidali's picture

Good one but I'm not too excited. Good again became the enemy of great.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Ryan Bussi's picture

I like it.

Ryan Bussi
Activity Score 60
Art Director
Roger Keynes's picture

!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

saherwafai's picture

simply great job ...

saherwafai
Activity Score 114
Graphic Designer at Graphic Designer |

saher

www.crispdesign.ca

kleenex's picture

cool idea, but the pilot pen on legos is better...

kleenex
Activity Score 58719
Web Designer/Developer
The JACK's picture

good creative idea..+1

The JACK
Activity Score 438
Marketing Manager
aGoos's picture

Awesome!

aGoos
Activity Score 13
Graphic Designer at Graphic Design, Art Direction, Frankfurt am Main
billbernbach's picture

fake blur

billbernbach
Activity Score 242
luizavaldetaro's picture

Hey!
These are not the final ads... someone must have mixed up the files :(

The final art can be seen here: http://www.draftfcb.com/work-detail.aspx?work=495
No fake blur there, ;)

luizavaldetaro
Activity Score 14
Copywriter at Giovanni+DRAFTFCB
luizavaldetaro's picture

Hey guys, someone must have mixed up the files, these are *not the final ads* they look like layouts.
The real deal is much better crafted. You can see the final work at DRAFTFCB’s website:

http://www.draftfcb.com/work-detail.aspx?work=495

luizavaldetaro
Activity Score 14
Copywriter at Giovanni+DRAFTFCB
jackblack's picture

Fine pens drawing on small things. Yawn.

jackblack
Activity Score 2362
Art Director
ScratchdCanvas's picture

best of 3, good art direction

ScratchdCanvas
Activity Score 30
Graphic Designer at Designer/Art Director
Peter Frank's picture

seriously? bad.

Peter Frank
Activity Score 532
admiral's picture

:)

admiral
Activity Score 12
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