Halloween
Description
Print advertisement created by FCB, United States for Sharpie, within the category: Office Equipment.
Copywriter: Eduardo Vea Keating
Art Director: Luis Sierra Monteverde
Account: Lorrie Brooks
and what is this hidden message? For me at this time – it's rather mediocre idea. Why markers?
But still – would You please explain to me this hidden meaning?
I can only imagine what you think the "hidden message" is... Dildo? No, there is no hidden message.
Brilliant.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
Well, Sharpies aren't really sold in the Netherlands - so for me it's very cryptic. I suppose they're dressed up, but halloween? Meh.
At first glance I thought they are trying to achieve something like this:
http://www.sporcle.com/games/MrChewypoo/minimalist_iv
It could have been better.
To spoil the so-called hidden message: in halloween, the usual suspects for costume choice (before the popularity of cosplay) were horrific creatures such as ghosts, witches, zombies, etc. I think what the ad is trying to show here is that not only are the sharpie markers trying to dress up as different pens (for the halloween theme), but they are also trying to frame these other pens as horrific or ugly (compared to sharpie) by choosing to dress up as them for halloween.
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