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End of an era

Agency Network: 
Published/Aired: 
May 2013
Sharp Print Ad -  End of an era

Description

Print advertisement created by BigBang Istanbul, Turkey for Sharp, within the category: Electronics, Technology.

Caption

For television technology end of an era. The 3- Color vision technology is over. Sharp introduces world’s first and only 4-Color vision technology.

Advertising Agency: BigBang, Istanbul, Turkey
Creative Director: Ahmet Erdoğan
Art Director: Emrah Eşki
Copywriter: Murat İşmen
Illustrator: Erol Güneş
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certaintly's picture

too much going on here.
unclear

certaintly
Activity Score 3994
kleenex's picture

4 color is a gimmick.

kleenex
Activity Score 52674
Web Designer/Developer
baliais's picture

They are selling 4-color but I don't see the idea in the visual.

baliais
Activity Score 2618
Graphic Designer
punkt's picture

japan revolution. Nice artwork

punkt
Activity Score 56
Creative Director
rrgoto8's picture

I get the Japanese brand aspect, I get "end of era" (though I feel the copy could be rewritten), but I dont get a whiff of the 4-color aspect until I read the copy. It should be the main act here! If the additional color is truly groundbreaking and worthy, the image should convey that, but all I see is an image that's more or less 60% BLACK and other a dull blue sky. Missed opportunity to show some vibrant color using this '4-color tech' that 3 colors supposedly can't achieve. Otherwise, why would I bother buying your product?

rrgoto8
Activity Score 175
Copywriter.S's picture

^ it is easy to comment but very difficult to create good job.

cheers

Nice work

Copywriter.S
Activity Score 6
Copywriter |

a man can do.

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