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Justin's picture

Love it.

Nice consumer understanding.

Great art direction.

Justin
Activity Score 176
Art Director
PeteHH's picture

Perfect in every aspect.

PeteHH
Activity Score 202
Copywriter
Wren's picture

lousy concept and cliched art

Wren
Activity Score 66
Art Director
Justin's picture

Wren, could you substantiate your bold statements please?

Justin
Activity Score 176
Art Director
the_ashlands's picture

justin, ive never heard of a jungle shark..but thats just me.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Justin's picture

I agree that the line doesnt suit this execution completely.

I dont see how that would relegate the concept to being lousy and the art to being cliched tho?

Justin
Activity Score 176
Art Director
the_ashlands's picture

well the concept is a little weak due to the line not suiting the art. thats all.

i never said the art was bad tho...but either the copy or the art should be changed in this instance..."the jungle is here" line is obviously not supposed to be taken literally..but the whole ocean/jungle thing is doesnt sync up.

maybe wren will come stand up for his view soon..

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

comingsoon's picture

Quite a new approach to convey the message !

comingsoon
Activity Score 117
Graphic Designer
balajprasanna's picture

yeah!

balajprasanna
Activity Score 39
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