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popdistortion's picture

Well... sort of nice. But just sort of.

popdistortion
Activity Score 1592
ivan's picture

I personally love Sushi, and the stark simplicity talks to me. Love the six pack and I associate with the shark as I want to have such a six pack. :)

ivan
Creative Director at Ads of the World
Jet Propulsion Lab's picture

I once went to an aquarium on a Monday morning when very few people were around and I caught a shark using an AbFlex. But as soon as it spotted me admiring its stamina, it swam away. It had the "tell-anyone-and-you're-shark-food" look on its face as it looked back at me...

Jet Propulsion Lab
Activity Score 10679
Copywriter
riseabove's picture

If this campaign were an attempt to scoop some medals at the award shows, I am sad to say it failed miserably.

riseabove
Activity Score 8
Creative Director
jason_cranium's picture

The sushi may be really fresh, but the ad is really stale. The line seems weak. Was the copywriter away on vacation?

jason_cranium
Activity Score 4
Creative Director
jonft's picture

No wonder Chris Jaques left the agency!

jonft
Activity Score 264
Creative Director |

jono

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