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Don't kill yourself over craft

Agency Network: 
Published/Aired: 
January 2013
Shapam 95.5FM Print Ad -  Don't kill yourself over craft

Description

A print ad that wins an award at the Cannes Lions or gets

Print advertisement created by Y&R, Israel for Shapam 95.5FM, within the category: Media.

Caption

Don't kill yourself over craft. Rise to glory through radio.

Advertising Agency: Y&R Israel
Chief Creative Officer: Benni Bronski
Creative Directors: Dror Nachumi, Gil Aviyam
Art Director: Arbel Berman
Copywriter: Oz Frenkel
Executive Client Director: Tal Fishbain
Account Supervisor: Adi Sharon
‏Account Manager: Ortal Dudu
Planning: Ilil Yahav
Producers: Shira Robas, Lirona Spivak
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Highest Rated

whcgonzo's picture

That's a fail and confusing.

whcgonzo
Activity Score 76
Copywriter at Area 51
alausa's picture

Valid point, but a radio Lion is still no low-hanging fruit.

alausa
Activity Score 1420
Creative Director at Noah's Ark
kleenex's picture

agreed.

kleenex
Activity Score 53332
Web Designer/Developer
Spanky's picture

Good radio is just as hard and takes just as much craft as print, if not more so.

Also, I don't see the point of using a stereotypical/racist muslim caricature in an ad. Especially coming from an Israeli agency. Dumb on many levels.

Spanky
Activity Score 4899
Other
Roger Keynes's picture

Schlock value.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Troll's picture

Naive approach to the industry.
Everything requires craft.
Radio is one of the hardest categories.
The fact that there's a rationale for a print ad shows how weak it is.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

chihirokiss's picture

er... wtfudge? seems like this ad is lacking something, IMO i guess... /shrugs~

chihirokiss
Activity Score 74
Holy Angel University, Angeles City, Philippines
whcgonzo's picture

That's a fail and confusing.

whcgonzo
Activity Score 76
Copywriter at Area 51
thedesignaddict's picture

Wow, this is unbelievably tasteless.

thedesignaddict
Activity Score 5403
Art Director at Freelance
tazyboy's picture

ok

tazyboy
Activity Score 777
Art Director
helvet.lang's picture

An israeli joke about palestinian terrorists ?
Bad taste. It's a no.

helvet.lang
Activity Score 152
Copywriter |

the ad which wasn't there

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