Don't kill yourself over craft

Agency Network: 
January 2013
Shapam 95.5FM:  Don't kill yourself over craft
Shapam 95.5FM Print Ad -  Don't kill yourself over craft


A print ad that wins an award at the Cannes Lions or gets

Print advertisement created by Y&R, Israel for Shapam 95.5FM, within the category: Media.


Don't kill yourself over craft. Rise to glory through radio.

Advertising Agency: Y&R Israel
Chief Creative Officer: Benni Bronski
Creative Directors: Dror Nachumi, Gil Aviyam
Art Director: Arbel Berman
Copywriter: Oz Frenkel
Executive Client Director: Tal Fishbain
Account Supervisor: Adi Sharon
‏Account Manager: Ortal Dudu
Planning: Ilil Yahav
Producers: Shira Robas, Lirona Spivak
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Highest Rated

whcgonzo's picture

That's a fail and confusing.

Activity Score 76
Copywriter at Area 51
alausa's picture

Valid point, but a radio Lion is still no low-hanging fruit.

Activity Score 1420
Creative Director at Noah's Ark
kleenex's picture


Activity Score 58777
Web Designer/Developer
Spanky's picture

Good radio is just as hard and takes just as much craft as print, if not more so.

Also, I don't see the point of using a stereotypical/racist muslim caricature in an ad. Especially coming from an Israeli agency. Dumb on many levels.

Activity Score 4895
Roger Keynes's picture

Schlock value.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Troll's picture

Naive approach to the industry.
Everything requires craft.
Radio is one of the hardest categories.
The fact that there's a rationale for a print ad shows how weak it is.

Activity Score 672
Copywriter |


chihirokiss's picture

er... wtfudge? seems like this ad is lacking something, IMO i guess... /shrugs~

Activity Score 74
Holy Angel University, Angeles City, Philippines
whcgonzo's picture

That's a fail and confusing.

Activity Score 76
Copywriter at Area 51
tazyboy's picture


Activity Score 777
Art Director
helvet.lang's picture

An israeli joke about palestinian terrorists ?
Bad taste. It's a no.

Activity Score 178
Copywriter at FRANZ&RENÉ |

-just my opinion-

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