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Swan

Campaign
Agency Network: 
Published/Aired: 
May 2010
Shangri-La:  Swan

Description

Print advertisement created by Ogilvy, Hong Kong for Shangri-La, within the category: Recreation, Leisure.

Caption

There's no greater act of hospitality than to embrace a stranger as one's own.
Shangri-la
Hotels and Resorts
It's in our nature.

Advertising Agency: Ogilvy & Mather, Hong Kong
Creative director: Pierre Desfretier
Art directors: Pierre Desfretier, Genevieve Hardy
Copywriters: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Producer: James Brook-Partridge
Account servicing: Adam O’Conor, Laura Le Roy
Planning: Catherine Moustou
Music composer: Bruno Coulais
Production company: Quad Productions
Director: Bruno Aveillan
Media agency: Maxus
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art.vs.commerce's picture

oh no, cheesey

art.vs.commerce
Activity Score 566
Art Director
Adaddicted's picture

sorry, disagree here!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

TommyO's picture

If you could do it with normal-sized wolves and dolphins, why make the swan so huge?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

AssassinX's picture

Oh no, this one is not so good as the wolves poster

AssassinX
Activity Score 1329
prs's picture

wow, is it a dreamlike or nightmarish, a giant stalker swan stalking me when i'm in deep sleep. What's next, a swan attack? bits and pieces of my body everywhere? i don't want to be in this Shangri La.

prs
Activity Score 210
Creative Director at Kathmandu, Nepal |

Don't follow the herd - be yourself!

Guest's picture

I love this, though as with the other photo the lighting is such as to give it a blurred look and it is therefore not so sharp... still beautiful and restful though:) A nice hotel add eh

Guest
Guest's picture

Really poetic and symbolic campaign... This is the visual I prefer, because It reminds me very much the atmosphere of the timeless fairy tales. We need more campaign like this one !

Guest
dollypoppin's picture

The swan's size is the only problem here.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

jackal hunts's picture

Dolphins were better:(

jackal hunts
Activity Score 325
Copywriter at India
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