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Dolphin

Campaign
Agency Network: 
Published/Aired: 
May 2010
Shangri-La:  Dolphin

Description

Print advertisement created by Ogilvy, Hong Kong for Shangri-La, within the category: Recreation, Leisure.

Caption

There's no greater act of hospitality than to embrace a stranger as one's own.
Shangri-la
Hotels and Resorts
It's in our nature.

Advertising Agency: Ogilvy & Mather, Hong Kong
Creative director: Pierre Desfretier
Art directors: Pierre Desfretier, Genevieve Hardy
Copywriters: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Producer: James Brook-Partridge
Account servicing: Adam O’Conor, Laura Le Roy
Planning: Catherine Moustou
Music composer: Bruno Coulais
Production company: Quad Productions
Director: Bruno Aveillan
Media agency: Maxus
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art.vs.commerce's picture

this one is the stronger

art.vs.commerce
Activity Score 566
Art Director
Adaddicted's picture

coool and cleeean!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

shahid.h's picture

nice copy!!!

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
fabiomarquesf's picture

Second that!

fabiomarquesf
Activity Score 74
Copywriter
Guest's picture

nice idea and good photoshop

Guest
Guest's picture

nice idea

Guest
jackal hunts's picture

Great visual thinking:)

jackal hunts
Activity Score 325
Copywriter at India
TommyO's picture

Yeah, best of them all.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

atb2005's picture

This campaign tells you absolutely nothing concrete about these hotels/resorts. Everything is just too vague or abstract. Nice executions though.

atb2005
Activity Score 13557
Guest's picture

very nice, warm welcome feeling.

Guest
AssassinX's picture

I love dolphin. This one works for me.

I personally dont agree with atb2005 cos I think this is a purely branding campaign and it just needs to make ppl feeling good, then it's already enough. As Shangri-la is a well-known hotel brand in Asia. I think it's not necessary to show their hotel rooms, lobby decoration, etc.

AssassinX
Activity Score 1329
Dzsoi's picture

It is too abstract and mushy for me. Do I want a hotel to "embrace" me? I don't expect that, in fact, I don't like the confidentiality here... bad insight, if I belong to the target group.

Dzsoi
Activity Score 8609
Copywriter
Hibon's picture

Very new for a hotel ad... nice photo and production. ( i feel good with this)

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Strong and beautiful !

Guest
Prime83's picture

The benefit of the product / service is exaggerated and out of context, but the message is transmitted, but why she is wearing a dress?

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Guest's picture

Hmmmm.... Sorry, but it doesn't necessarily make me feel great about the brand. Besides using asian talent, the complete idea of Shangri-La (the place) is completely lost. Nice try though.

Guest
thedesignaddict's picture

Nice art. Nice sentiment.

thedesignaddict
Activity Score 5403
Art Director at Freelance
prs's picture

Reedited: This is better than wolf and swan. Infact much better. Nice work compare to other related works (wolfs, swan)

prs
Activity Score 210
Creative Director at Kathmandu, Nepal |

Don't follow the herd - be yourself!

Guest's picture

Cool, not very shap though... Awesome View :)

Guest
Guest's picture

Amazing visual !

Guest
dollypoppin's picture

Something with really good quality, as expected of Shang's taste..

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

But it's a copy of what another agency have proposed during the competition.

Guest
Jon-Paul Mountford's picture

this is beautiful, way better than the other two.
Faultless photography (no photo credit? weird) and re-touching, thoughtful execution.

At least your not being eaten in your sleep by wolves, or a menacing giant swan.!

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

jasonyu0320's picture

This brings the best visual impact to me ! Harmony, not too over like the other two.

jasonyu0320
Activity Score 49
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