Description
Print advertisement created by Ogilvy, Hong Kong for Shangri-La, within the category: Recreation, Leisure.
There's no greater act of hospitality than to embrace a stranger as one's own.
Shangri-la
Hotels and Resorts
It's in our nature.
Creative director: Pierre Desfretier
Art directors: Pierre Desfretier, Genevieve Hardy
Copywriters: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Producer: James Brook-Partridge
Account servicing: Adam O’Conor, Laura Le Roy
Planning: Catherine Moustou
Music composer: Bruno Coulais
Production company: Quad Productions
Director: Bruno Aveillan
Media agency: Maxus
nice idea and good photoshop
nice idea
Yeah, best of them all.
That's me!
http://resiseymilim.wordpress.com
This campaign tells you absolutely nothing concrete about these hotels/resorts. Everything is just too vague or abstract. Nice executions though.
very nice, warm welcome feeling.
I love dolphin. This one works for me.
I personally dont agree with atb2005 cos I think this is a purely branding campaign and it just needs to make ppl feeling good, then it's already enough. As Shangri-la is a well-known hotel brand in Asia. I think it's not necessary to show their hotel rooms, lobby decoration, etc.
It is too abstract and mushy for me. Do I want a hotel to "embrace" me? I don't expect that, in fact, I don't like the confidentiality here... bad insight, if I belong to the target group.
Very new for a hotel ad... nice photo and production. ( i feel good with this)
Simple ideas are the best !
Strong and beautiful !
The benefit of the product / service is exaggerated and out of context, but the message is transmitted, but why she is wearing a dress?
Hmmmm.... Sorry, but it doesn't necessarily make me feel great about the brand. Besides using asian talent, the complete idea of Shangri-La (the place) is completely lost. Nice try though.
Reedited: This is better than wolf and swan. Infact much better. Nice work compare to other related works (wolfs, swan)
Don't follow the herd - be yourself!
Cool, not very shap though... Awesome View :)
Amazing visual !
Something with really good quality, as expected of Shang's taste..
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"Nihil sub sole novum"
But it's a copy of what another agency have proposed during the competition.
this is beautiful, way better than the other two.
Faultless photography (no photo credit? weird) and re-touching, thoughtful execution.
At least your not being eaten in your sleep by wolves, or a menacing giant swan.!
This brings the best visual impact to me ! Harmony, not too over like the other two.
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