Agency Network: 
April 2010
Shangri La Lingerie:  Rack


In Swedish there are many synonyms for the word breasts. For example; onions, melons, rack, steering wheels and bombs.

Print advertisement created by the others., Sweden for Shangri La Lingerie, within the category: Fashion.


Shangri La - Lovely lingerie for all shapes and sizes.

Advertising Agency: the others., Gothenburg/Stockholm/Karlstad, Sweden
Art Directors: Katrin Moström, Fredrik Ternström, Jeppe Blomgren
Copywriter: Åsa Jernfält
Web director: Damir Franciskovic
Interactive designer: Jaroslav Karlsson
Account manager: Johanna Englund
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Adaddicted's picture

They simply adapt the synonym?!
Again a first thought campaign ; (

Activity Score 3431
Art Director |


Phil Lestino's picture

I think they ought to shelve these "ideas"

Phil Lestino
Activity Score 1682
mikeelrapido's picture

This visual is very strange..

Activity Score 1929
Copywriter at Evo S.C. |


xcreativity's picture


Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

theothers's picture

In the short rationale it is stated that the names of these objects (onions, melons, steering wheels, bombs, rack, etc) are synonyms for breasts in Swedish. So the idea isn't strange at all. It's just a way of communicating a lingerie brand in a tongue-in-cheek way, without showing any products.

Activity Score 9
Art Director
CopyRight's picture

is this another boobs shape!!

Activity Score 713
art one's picture

just terrible.... reckon i'd be sacked if i took this to my CD.... or laughed at, either way it wouldn't be good :S

art one
Activity Score 70
bad astronaut's picture

flat as a board?

bad astronaut
Activity Score 540
niaroma's picture

wat the hell is this now??... m i lacking the power of thinking???

Activity Score 6
lalit kala academy, new delhi- 110001 |


Riander's picture

I love this, they used a classic insight when the girls dont have tits. But i think the art coul be better.

Activity Score 318
Peruvian Institute of Advertising
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