Rolling pin

Campaign
Agency Network: 
Published/Aired: 
May 2008
Sete Léguas:  Rolling pin
Sete Léguas Print Ad -  Rolling pin

Also From This Campaign 2

Description

Print advertisement created by TBWA, Brazil for Sete Léguas, within the category: Fashion.

Caption

Fire has just become less dangerous

Advertising Agency: Lew'Lara\TBWA, São Paulo, Brazil
Creative Directors: Manir Fadel, Braulio Kuwabara, Andre Laurentino, Victor Sant'Anna, Felipe Luchi, Jaques Lewkowicz
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Photographer: Rogerio Miranda
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Highest Rated

ZZbottom's picture

"could/can become" instead of "has just become" could put out overpromising.

ZZbottom
Activity Score 111

zzbottom

sumsum's picture

OMG what a silly line!!!!!!!!!!
i understand the idea but saying that fire become less dangerous is dangerous.

sumsum
Activity Score 607
copywriter
Wordnerd's picture

- specially when you just talk about boots. what the hell? ok, i'm not the target but this is a redicolous overpromise and deadly for a special interest product

Wordnerd
Activity Score 6620
Copywriter
copywriter.txt's picture

This isn't overpromise for me. It's humor for god sake.

I can't imagine a firefighter seeing this ad and thinking: "Nice! Now i can enter at a fire naked only using this boots."

People are putting a huge responsibility in advertising nowadays.

copywriter.txt
Activity Score 828
Copywriter
FlyingDogs's picture

Spot on. I think this is some lovely work.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 964
Copywriter
ZZbottom's picture

"could/can become" instead of "has just become" could put out overpromising.

ZZbottom
Activity Score 111

zzbottom

Jet Propulsion Lab's picture

No. No no no no no no!
Don't change a THING!! This is good as is.

Jet Propulsion Lab
Activity Score 10669
Copywriter
jazarah's picture

yea you are right, it is silly

jazarah
Activity Score 1260
BOOBJOB LOOBCANNON's picture

You're right everyone, it is indeed silly. And it its no work of genius, but it does work. Great Success|!

BOOBJOB LOOBCANNON
Activity Score 1818
Other |

We're going to need more lube.

funky_frogii's picture

i love this........coooooooooool......oops .....hot

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2516
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

nicoruk's picture

make me smile!
nice one!

nicoruk
Activity Score 105
AUGE
theanc's picture

Bad concept, bad execution bad idea. This is a fucking good job and they wasted it.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2778
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Zemane's picture

All right, Augusto.
I took a look at your carbonmade, and i noticed that you have a lot to teach us!
Grow up.

Zemane
Activity Score 282
Copywriter |

"Talent is luck. The important thing in life is courage."

maddoxx's picture

heyheyheyheyhey
good comment 'mr. castanhodo'
c'mon 'augusto' this campaign is just fucking great.
and i insist this is potential cannes winner...

maddoxx
Activity Score 73
Art Director |

maddoxx

Rachel.Mann's picture

Lame. Neeexxttt.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Tomads's picture

silly, but funny. It works to me.

Tomads
Activity Score 15
Duoc
reactor's picture

Good photography. Good ad.

reactor
Activity Score 280
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

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