Mixer

Campaign
Agency Network: 
Published/Aired: 
May 2008
Sete Léguas:  Mixer

Description

Print advertisement created by TBWA, Brazil for Sete Léguas, within the category: Fashion.

Caption

Fire has just become less dangerous

Advertising Agency: Lew'Lara\TBWA, São Paulo, Brazil
Creative Directors: Manir Fadel, Braulio Kuwabara, Andre Laurentino, Victor Sant'Anna, Felipe Luchi, Jaques Lewkowicz
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Photographer: Rogerio Miranda
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in the name of ad's picture

hey...not bad

in the name of ad
Activity Score 456
copywriter
maddoxx's picture

love the idea. love the execution. simple and good as press ads must be. and i like this one a little bit more than the other one...
potential cannes winner for me.

maddoxx
Activity Score 73
Art Director |

maddoxx

monicamexico's picture

Nah - the kitchen items are irrelevant and don't make sense.

monicamexico
Activity Score 824
Jet Propulsion Lab's picture

But that's the whole joke here: going way above and beyond the call of duty.

This is such a nice change of pace on this website in terms of rather obscure product category and the target audience. I have NEVER seen an ad for fireproof boots before!! And now I know what's possible in this category. So, I'm loving it...

Jet Propulsion Lab
Activity Score 10669
Copywriter
Rachel.Mann's picture

He went in and saved a kitchen mixer?
He may be gay. Just a thought.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

ivan's picture

Gay or not gay, it works as long as it sells the boots. :)

ivan
Creative Director at Ads of the World
Rachel.Mann's picture

Hey - I like this one! Just making a goofy comment, that's all.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

FlyingDogs's picture

Wonderful work.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 964
Copywriter
reactor's picture

It should sell!

reactor
Activity Score 280
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

pscs's picture

love the caption :)

pscs
Activity Score 436
SAC
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