Fire man

Campaign
Agency Network: 
Published/Aired: 
June 2010
Sete Léguas:  Fire man

Description

Print advertisement created by Talent, Brazil for Sete Léguas, within the category: Fashion.

Caption

With Sete Léguas boots every foot is well protected.

Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Directors: Leo Macias, Philippe Degen
Art Director: Fábio Rodrigues
Copywriter: Antonio Nogueira
Art Buyer: Mario Coelho
Illustrator: Boreal
Photographer: Gustavo Lacerda
Advertiser's Supervisor: Eduardo Sabanai
Account Manager: Gabriela Aun
Account Supervisor: Rogério Dezembro
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pez's picture

is this for real?

pez
Activity Score 1804
Creative Director
Guest's picture

Of course is not real. Ad SCAM with poor Art Direction.

Guest
Guest's picture

This is just too good. Congratulations

Guest
Jupiter's picture

Snowman fire-fighter wearing rubber boots - too good??? damn, you did this right? come onnn! admit it:-)

this is a classic case of creative-licence-gone-too-far...well at least for me...haizzz!

btw...am still waiting for it to melt to fill the boots and see if it can hold water:-)

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Sven Gali's picture

Okay I get it...but it feels wrong...illogical...and who wears rubber boots to fight a fire anyway?

Sven Gali
Activity Score 845
Photographer
Adaddicted's picture

poor... Brasil nil...!!!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

Guest's picture

Other two was nice but this one is not correct.

Guest
bakchod's picture

poor art direction

bakchod
Activity Score 60
Copywriter at DELHI
Hiperion's picture

too much simple..

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

Shocking!

Guest
picntype's picture

With Sete Léguas boots every foot is well protected??? but i can see here boots protected entire body.

picntype
Activity Score 181
Art Director
Guest's picture
Guest
Guest's picture

this ad is lame. :( first level thinking of a beginner student

Guest
Guest's picture

Great! deserved Silver Lion

Guest
AssassinX's picture

I think it's not quite convincing... sorry

AssassinX
Activity Score 1325
daniel_glezmilan's picture

First idea. C´mon.

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

divschadha's picture

i like the idea...though quite superficial but the point is nice n sweet...does make u have a smile on ur face. And as far as convincing the consumer is concerned, the ad is quite impactful and if not directly, indirectly definitely conveys the point...
Gud work Guys!

divschadha
Activity Score 29
Copywriter at eBay |

Divya Chadha

Guest's picture

wrong creative; but paper & baloon is good

Guest
Guest's picture

this ad is just too lame..and the idea is not strong enough..as a consumer this ad will not give me any incentive to buy the product

Guest
Line Shape's picture

nice but what about the body ???? :(o

Line Shape
Activity Score 13
Graphic Designer at Lahore |

http://www.lineshape.net

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